Shell Lubricants Saudi Arabia participates in Janadriyah festival
Shell Lubricants Saudi Arabia has announced its participation in the 32nd edition of Janadriyah, the Kingdom’s annual national heritage and culture festival. Around 12 million visitors are expected to attend the festival this year.
“The participation of Shell Lubricants Saudi Arabia in this distinguished festival is based on its desire to be a part of this region’s largest event to emphasize its connection with the community where it operates, as well as to participate in its social events and ceremonies,” the company said in a press statement.
Shell is featuring its products and services in a premium-looking, fully equipped 300-squaremeter standalone booth. Visitors can participate in interactive activities at the booth and register through a micro site to win a trip to the FIFA World Cup in Russia and cheer for the Saudi national team.
A timeline at the booth shows the history of the company and its presence in Saudi Arabia over the past 76 years.
The company has staffed its booth with highly qualified staff to respond to the visitors’ queries about the company’s various products and services.
Shell is the only lubricants manufacturer participating in the festival. The booth has been attracting many visitors who want to learn about the latest products and services of the company.
Waqar Siddiqui, chief executive officer of Al-Jomaih and Shell Lubricating Oil Company (JOSLOC) said: “Shell’s participation is based on the company’s policy to be a part of the community as the presence enhances the company’s relationship with its members, and contributes to the delivery of its message about social responsibility.”
He added: “It also gives us a great opportunity to introduce our latest products and services to the consumers. Our booth this year hosts many activities that require public participation, including a contest to win a trip to attend the first match of the Saudi football team in the FIFA World Cup in Russia. I would like to take this opportunity to wish the team all the best.”