Riyali pro­gram ed­u­cates school chil­dren on money mat­ters

Arab News - - CORPORATE PR -

SEDCO Hold­ing Group re­cently hosted var­i­ous ac­tiv­i­ties for its Riyali fi­nan­cial lit­er­acy pro­gram dur­ing Global Money Week 2018 un­der the theme of “Money Mat­ters Mat­ter.” Th­ese are part of a 2017 agree­ment with the Min­istry of Ed­u­ca­tion to reach up to two mil­lion ben­e­fi­cia­ries by 2020.

Riyali teams vis­ited var­i­ous boys’ schools in Makkah and con­ducted lec­tures, talk shows, and in­ter­ac­tive dis­cus­sions around bal­anced spend­ing and the value of sav­ing money, in ad­di­tion to col­lab­o­ra­tive skits pre­sented by ele­men­tary stu­dents to re­in­force the prin­ci­ples of fi­nan­cial plan­ning and bud­get­ing. The vis­its also in­cluded girls’ schools to ed­u­cate them on the cul­ture of sav­ings, in­vest­ment and to em­power them with the nec­es­sary per­sonal fi­nan­cial skills to man­age loans. The cam­paign has also uti­lized so­cial me­dia net­works to ed­u­cate the com­mu­nity with daily tips and ad­vices.

Amr Banaja, se­nior vice pres­i­dent mar­ket­ing and cor­po­rate re­spon­si­bil­ity at SEDCO Hold­ing Group, said: “We are com­mit­ted to im­ple­ment­ing Riyali fi­nan­cial lit­er­acy pro­gram in line with our agree­ment with the Min­istry of Ed­u­ca­tion, with an aim to ed­u­cate two mil­lion stu­dents across schools and uni­ver­si­ties by 2020. The re­sponse by the tar­get groups and school stu­dents was pos­i­tive, which con­firms the need for an in­te­grated fi­nan­cial aware­ness pro­gram in the com­mu­nity.”

He added: “We have also ex­tended sev­eral train­ing cour­ses this year within Riyali Ash­bal pro­gram, which fo­cuses on en­hanc­ing the guide­lines of sound fi­nan­cial trans­ac­tions and en­cour­ag­ing a pos­i­tive be­hav­ior within the fi­nan­cial cul­ture through in­ter­ac­tive work­shops. This will help es­tab­lish a fi­nan­cially con­scious gen­er­a­tion that is pre­pared for pos­i­tive in­ter­ac­tion in fi­nan­cial trans­ac­tions, in ad­di­tion to be­ing knowl­edge­able about all mat­ters re­lated to money man­age­ment in their daily lives.”

Riyali has also part­nered with “Al-Oula,” a non-profit or­ga­ni­za­tion in Jed­dah, to train chil­dren be­tween ages 9-12 on money man­age­ment. Sev­eral ac­tiv­i­ties were con­ducted in­clud­ing a ses­sion on the ba­sics of fi­nan­cial man­age­ment and the con­cept of sav­ing in a sim­pli­fied struc­ture that suits the age group. The chil­dren also par­tic­i­pated across var­i­ous com­pe­ti­tions and colored their money boxes.

Global Money Week is a world­wide an­nual cel­e­bra­tion, with lo­cal and re­gional events and ac­tiv­i­ties aimed at in­spir­ing chil­dren and youth to learn about money, sav­ing, cre­at­ing liveli­hoods, gain­ing em­ploy­ment, and be­com­ing an en­tre­pre­neur.

Riyali teams vis­ited var­i­ous boys’ schools in Makkah and con­ducted lec­tures, talk shows, and in­ter­ac­tive dis­cus­sions.

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