SEDCO’s financial literacy program wins London award

SEDCO Holding’s Rowad Riyali, an Arabic financial literacy program for entrepreneurs, has won the Learning Technologies Award for Best Learning Technologies Project — Public and Non-Profit Sector, presented at the Park Plaza Westminster Bridge Hotel in London.

The Learning Technologies Awards showcase some of the most recognizable, memorable and life-changing e-learning projects worldwide and are internationally recognized. The finalists were selected by an independent judging panel of experts organized by the eLearning Network. More than 400 entries from 22 categories were whittled down to produce a 185-strong shortlist showcasing learning technologies, out of which Rowad Riyali emerged as one of the winners.

SEDCO Holding CEO Hasan AlJabri said: “Rowad Riyali for entrepreneurs is an extension of our hugely successful Riyali program that addresses the need to educate the Saudi population on financial literacy and empower people with personal financial skills required to achieve a prosperous life. The program aims to empower entrepreneurs with the financial management skills and knowledge needed to be able to run and manage their businesses effectively and successfully.”

One of the many CSR programs funded by the company, the Rowad program was developed for SEDCO by Beirut-based Kashida, a team of passionate education professionals with many years of experience as content developers in educational technology. “Kashida’s vision is to give everyone the opportunity to learn, simply, and from this starting point, we design bespoke learning experiences that serve the best interests of the