Kat Von D picks Saudi model to star in Mideast campaign
With 11 million followers on Instagram and a number of high-profile advertising campaigns under her belt, the Saudi-born model who goes by the name Roz is making quite a name for herself in the US and has just been announced as the new face of beauty brand Kat Von D’s new True Portrait Foundation in the Middle East.
Currently based in Los Angeles, the Saudi model, with platinum blonde locks and Pinterestworthy style, was handpicked to star in the new campaign by the American brand that is famous for its vegan products.
“Roz, is living her childhood dream of being an international model and breaking the boundaries of fashion and beauty in the region. Her strong personality speaks the brand’s DNA of bold beauty, passion and perfection,” the brand said in a released statement.
The new True Portrait Foundation is part of the brand’s vegan and cruelty-free complexion collection and is Kat Von D’s first medium coverage formula. The new product comes in 40 shades to suit a wide variety of skin tones and is available in Sephora stores in the Middle East.
The foundation is based on a liquid-to-powder formula that features Elastic Essence™ Effect: A combination of spherical powders described as having an “elastic core” that ensures the foundation never settles into skin. Scoring the campaign is particularly important for Roz, as she told Arab News in a previous interview that becoming a model in the US has been challenging.
“Ever since I was young, becoming a model was always a dream of mine. It was a bit difficult for me as a Saudi woman … but to me nothing is impossible” Roz said earlier this summer. Challenging stereotypes proved to be one of the major hurdles
Roz had to face, but “with my persistence, I was able to prove to brands that I am not just famous … I am also influential to many people,” she said.
The model’s Instagram feed is littered with photographs of her various advertising campaigns, as well as visits to many a product launch party — she was most recently spotted at the Californiabased launch party for Lady Gaga’s new beauty label, Haus Laboratories — and we’re sure to see more of her in the future.