I would love to start a software solution business back in Saudi Arabia, because I know that there is definitely a market for it while there is a lack of providers.

Currently, I am living in Dubai working as a senior front-end engineer at Seera Group, a leading Saudi travel, and tourism company. My position is connected with my field of specialization in HCI, but more focused on programming.

Working at the online unit for the travel agency, I am the middle person between the back end and the user. I'm learning a lot working alongside very supportive colleagues and mentors, definitely a fun environment to work in. As digital infrastructure grows in the Kingdom, people are becoming more creative, coming up with many creative ideas for businesses, websites, apps, which will need trusted software solution providers to bring them to life.

I would love to start a software solution business back in Saudi Arabia because I know that there is a market for it while there is a lack of honest providers.

Also, I feel this problem allows many people in the market to take advantage of clients, which slows down the whole market and ideas get lost. I want to establish a place to help people to bring their ideas to life, which will benefit all.

I am currently building my portfolio to begin my startup. I want to have a strong start and not enter the market prematurely. I want to take my time, preparing myself, searching and discovering local talents and building my team.

Working with startups has always been a fun, enriching experience for me. I worked in a lot of startups, and I know how much dedication someone needs to give.

The reward is a more intense and extensive experience because there is a lot of pressure on each individual to deliver. Having fewer people on the team means more responsibility on each person, which ultimately gives you a lot of insight.

I abide by the user experience guru Steve Krug's motto “Don't make me think.” It means that the most critical characteristic of any technical product is to make it self-evident, that users do not think about what they are doing while using it, everything has to be self-explanatory.