Mil­ton Glaser

Arab News - - Radar -

If you like US pop cul­ture you will know graphic de­signer Mil­ton Glaser’s work, even if you don’t know his name. Glaser, who cre­ated the “I (Heart) NY” logo, died last Fri­day aged 91.

His death in Man­hat­tan was con­firmed by his wife Shirley, who said he had suf­fered a stroke and re­nal fail­ure, The New York Times re­ported. Glaser was born in the Bronx to Hun­gar­ian im­mi­grant par­ents. He was cel­e­brated for his joy­ous and retro style that helped him to shape the vis­ual iden­tity of US pop­u­lar cul­ture, es­pe­cially in the 1960s and 1970s. He was also co-founder, with Clay Felker, of New York magazine, where he served as pres­i­dent and de­sign di­rec­tor un­til 1977.

Glaser de­signed the “I

(Heart) NY” logo, with its red heart on a white back­ground, for a 1977 cam­paign pro­mot­ing the state as a tourism des­ti­na­tion. It re­mains a sta­ple in tourist gift shops.

He also cap­tured the spirit of the time with a pro­mo­tional poster for a 1967 al­bum of Bob Dy­lan’s great­est hits that de­picted the singer in pro­file, his face in dark shad­ows but with a vivid mane of hair.

Glaser, long-con­sid­ered the dean of US graphic de­sign­ers, also reimag­ined the logo for DC Comics and the logo for Brook­lyn Brew­ery.

He also de­signed the poster for the fi­nal sea­son of the hit TV se­ries “Mad Men.”

“What Mil­ton Glaser gave to New York will long sur­vive him,” the state’s gover­nor An­drew Cuomo tweeted. “I (Heart) New York was the per­fect logo at the time he cre­ated it and re­mains so to­day. We lost a bril­liant de­signer and a great New

Yorker.”

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