Train­ing pro­gram aims to put global spot­light on budding Saudi tal­ent

Arab News - - Media - Arab News Riyadh AFP

Budding Saudi me­dia tal­ents are be­ing in­vited to take part in a high­pro­file in­dus­try train­ing scheme aimed at show­cas­ing the re­gion’s po­ten­tial on the world stage. Ed­u­ca­tion and train­ing plat­form, MBC Academy, has launched its lat­est skills de­vel­op­ment pro­gram cov­er­ing TV, film, ra­dio, the­ater, con­tent pro­duc­tion, dig­i­tal con­tent, pho­tog­ra­phy, mu­sic, light­ing, edit­ing, and com­edy.

Part of MBC Group, the academy was es­tab­lished with the aim of build­ing a fully in­te­grated and vi­brant me­dia pro­duc­tion in­dus­try in Saudi Ara­bia while also up­skilling the King­dom’s tal­ent across var­i­ous me­dia sec­tors.

Its pro­grams, de­vel­oped with lead­ing in­ter­na­tional ex­perts, have been de­signed to hone skills, im­prove ca­reer op­por­tu­ni­ties, and give par­tic­i­pants the chance to be in­volved in ma­jor global me­di­are­lated projects.

MBC Group Chair­man Waleed Al-Ibrahim said: “We be­lieve in telling our own sto­ries; bring­ing them to the rest of the world. MBC Academy is part of the group’s mis­sion to show­case the re­gion’s po­ten­tial, as well as cre­ate a more open space for ex­chang­ing di­a­logue and ex­per­tise be­tween our re­gion and in­ter­na­tional

MBC Academy will ini­tially fo­cus on the core pil­lars of in­spi­ra­tion and aware­ness, skills de­vel­op­ment, and tal­ent man­age­ment.

en­ti­ties in sim­i­lar fields.

“We be­lieve in in­vest­ing in our own youth and em­pow­er­ing them with the skills they need to pur­sue a thriv­ing and promis­ing ca­reer. “Saudi Ara­bia is home to top-tier tal­ent with in­cred­i­bly promis­ing po­ten­tial. What this tal­ent is miss­ing is a plat­form to help them reach their full po­ten­tial, as well as offer them once-in-a-life­time work ex­pe­ri­ence op­por­tu­ni­ties not avail­able any­where else.

“We can­not wait to pro­vide the space this year for more Saudi youth to achieve their goals and re­al­ize their po­ten­tial. We also can­not wait to show­case to the world what our bur­geon­ing Saudi youth in me­dia is made of,” added Al-Ibrahim. Suc­cess­ful ap­pli­cants will re­ceive in­ten­sive train­ing in me­dia and pro­duc­tion tech­niques in line with in­ter­na­tional in­dus­try stan­dards. Led by Jana Ya­mani, the group’s ex­ec­u­tive di­rec­tor of tal­ent, the academy will ini­tially fo­cus on the core pil­lars of in­spi­ra­tion and aware­ness, skills de­vel­op­ment, and tal­ent man­age­ment.

The academy’s 2020 pro­gram is sched­uled to wel­come its first co­hort of suc­cess­ful ap­pli­cants later this year. For more in­for­ma­tion and to ap­ply, visit www.mb­ca­

MBC’s lat­est skills de­vel­op­ment pro­gram cov­ers TV, film and ra­dio.

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