BUSI­NESS GROWTH LuLu to go ahead with Saudi ex­pan­sion plans

Arab News - - Media -

Re­gional re­tailer LuLu Group has re­vealed that it is go­ing ahead with its ex­pan­sion plans in Saudi Ara­bia de­spite the chal­lenges faced due to the COVID-19 pan­demic across the world. The group will open five new hy­per­mar­kets this year in the King­dom.

Cur­rently there are 34 LuLu hy­per­mar­kets and su­per­mar­kets, in­clud­ing 17 com­mis­saries in Aramco and Pe­tro­leum Re­search Cen­ter, five out­lets on the Saudi Ara­bian Na­tional Guard (SANG) cam­pus, and four shop­ping malls in Riyadh, Jeddah, Dam­mam and Alkho­bar re­gions, in ad­di­tion to other hy­per­mar­kets — serv­ing more than 250,000 cus­tomers daily.

Jubail and Tabuk, which have wit­nessed ex­po­nen­tial growth. With the com­ple­tion of th­ese five new projects, our aim is to pro­vide em­ploy­ment to 1,000 more Saudi na­tion­als, in ad­di­tion to 2,800 al­ready em­ployed by us, in­clud­ing more than 1,000 ladies.”

He added: “As per our plans, three hy­per­mar­kets were sup­posed to be opened, but we had to post­pone the in­au­gu­ra­tion due to the global pan­demic sit­u­a­tion. Now that the re­stric­tions have been lifted and with re­sump­tion of nor­mal ac­tiv­i­ties, we have de­cided to go ahead and launch new hy­per­mar­kets on a pri­or­ity ba­sis.” As part of it’s com­mit­ment to sup­port­ing and pro­mot­ing the King­dom’s non-oil based trade, LuLu has signed an agree­ment with the Min­istry of Agri­cul­ture and Saudi Ex­port De­vel­op­ment Author­ity to pro­mote Saudi dates and lo­cal prod­ucts out­side the King­dom in In­done­sia, Malaysia, In­dia, Egypt and the GCC coun­tries.

An­other fo­cus area, Ali said, is the ex­pan­sion of LuLu’s on­line shop­ping ser­vices to cover a wider range of gro­cery items and fresh pro­duce.

“Thanks to the vi­sion­ary lead­er­ship of the King­dom, the pan­demic sit­u­a­tion has been con­trolled very well and var­i­ous sec­tors in­clud­ing the re­tail, tourism and other trade ac­tiv­i­ties are re­turn­ing to nor­mal and this will fur­ther ac­cel­er­ate the na­tional econ­omy.

We are proud to be part of the King­dom’s over­all de­vel­op­ment and will con­tinue to sup­port sus­tain­able de­vel­op­ment strate­gies.” Dur­ing the lock­down pe­riod, the role played by lead­ing hy­per­mar­kets and su­per­mar­ket chains such as LuLu has been highly com­mend­able, as they suc­cess­fully main­tained the un­in­ter­rupted sup­ply of food from around the world at af­ford­able prices, en­sur­ing that there was no panic sit­u­a­tion in the King­dom.

LuLu is one of the top re­tail­ers in the Mid­dle East. Gar­ner­ing more than 1,600,000 shop­ping pa­trons ev­ery day, it is the fastest-grow­ing re­tail chain across 10 coun­tries.

Our clients now have the op­por­tu­nity to sup­port the fight against the coro­n­avirus by in­vest­ing in com­pa­nies that are re­search­ing the so­lu­tions for it. Dino Ibric Vice Di­rec­tor at Swis­squote MEA

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