Guinness World Records has great expectations for Saudi titles milestone
In MENA region, KSA is second behind UAE for its record-breaking prowess, with 93 GWR titles
Saudi Arabia’s penchant for breaking world records looks set to see the Kingdom smash through the 100 titles mark in the not-too-distant future, officials have predicted.
Guinness World Records ( GWR), which lists incredible human achievements and extremes of nature, has great expectations for the country over the coming months. The Kingdom has been placed second behind the UAE in the Middle East and North Africa (MENA) region for its record-breaking prowess, with 93 GWR titles under its belt. GWR’s senior marketing manager in the MENA region, Shaddy Gaad, told Arab News: “We’re very impressed with Saudi record-breaking and we’re really excited — a lot of record-breaking happens on the National Day. “Over the last few years and with the Saudi Seasons (activity festivals) we’ve seen a big rise in record-breaking in Saudi Arabia and we’re looking forward to seeing this continue.
“Saudi Arabia is on the up and it’s rising very quickly. There were a lot of records broken near the end of last year. We had Riyadh Season and we had AlUla. I think that number’s going to rise up very quickly,” he said.
Gaad added that so far this year there had been a 15 percent increase in the number of new records set by MENA nations.
“This year we received 750 applications from the MENA region, compared to 649 in the first eight months of 2019. From Saudi Arabia, we received 79 applications and we expect it to go up to 100 by the end of the year,” he said.
One of the most notable titles achieved by Saudi Arabia was for the largest mirror building, the Maraya Concert Hall in AlUla. “If you see that building itself, it’s absolutely beautiful. It looks like something out of a movie,” added Gaad.
Jeddah can boast the world’s largest burger restaurant, with I’m Hungry covering 2,860 square meters, the equivalent of 11 tennis courts according to its marketing team.
The Red Sea port city also has the world’s tallest unsupported flagpole, while AlUla plays host to the largest hot air balloon glow show, and Saudi influencer Hussain Sallam (known as S7S) holds the record for the largest serving of sayadieh (1,334 kilograms of the seasoned fish and rice dish). Stunt driver Terry Grant completed the largest loop-theloop in a car during Riyadh Season on Nov. 25, and the MDL Beast Festival in the Saudi capital on Dec. 21 won the tallest stage title. However, similar to most organizations, WGR has had to adapt to working around safety restrictions put in place due to the coronavirus disease (COVID-19) pandemic.
“We moved a lot of things online. To view the growth in the number of applications, we launched this online record-breaking; what happened is it’s a dedicated brand and content division, focused on helping brands and businesses break records as part of their marketing campaign, and all of it is done over the internet.
“It wasn’t difficult; recordbreaking and evidence provision is generally done online. It wasn’t difficult for us; the only thing was that people just had to get used to it, but it was a seamless process,” said Gaad. The new division runs over content such as live-streaming, online pledges, online albums, video relays, and video chains.
One of them happened in Saudi Arabia, with the most viewers for an Iftar YouTube live stream, when 183,544 people tuned in to enjoy popular YouTubers such as “The Saudi Reporters” and comedian Omar Hussein.
“These influencers got together on YouTube, live, and for an hour they were sharing their stories about Ramadan traditions and Saudi traditions. They broke their fast and shared this moment with their fans. That video ended up trending as No. 1 in Saudi and the region.
“If anything, this pandemic has taught us to adapt to situations. I think people are now more flexible with the idea of doing online records as much as they’re doing offline records,” Gaad added. He pointed out that the online application process for the GWR was simple and that titles were granted based on whether the record was measurable (longest, largest, heaviest, etc.), breakable, standardizable, or verifiable, and if it was made up of one variable.
There were a lot of records broken near the end of last year. We had Riyadh Season and we had AlUla. I think that number’s going to rise up very quickly.
Shaddy Gaad
GWR’s senior marketing manager in MENA