Arab News

Of the Week The Vegan Street: Helping people maintain a healthy lifestyle

- DEEMA AL- KHUDAIR JEDDAH

Vegan dining options in Saudi Arabia are in demand, with many restaurant­s and cafes catering for this diet and offering plant-based alternativ­es to animal products.

Vegans in Jeddah have been celebratin­g this month’s opening of The Vegan Street, which is located next to Jarir Bookstore on Sari Street. It offers scrummy sweet and savory items such as cauliflowe­r buffalo wings, mushroom pizza, a plantbased burger, raspberry biscuits and cinnamon rolls. The Vegan Street story started in the middle of this year with three young Saudis who were interested in taking up a healthy and balanced lifestyle in terms of physical movement, such as yoga, as well as meditation and nutrition. Theirs is the first Saudi restaurant to be approved by BeVeg, the world’s leading vegan certificat­ion company, which has a single measure to standardiz­e vegan claims worldwide. The team behind the restaurant believe that humans are an integrated system of body, mind and soul.

“The restaurant provides options that address all senses, soulful food that fills the belly and heart too,” the owners told Arab News.

The vegan market is somewhat new in the Arab world, and the challenge facing the entreprene­ur in this field is making high-quality products at a reasonable cost and at a price point that caters to most customer segments.

“The goal is to help people find options that meet their needs outside the home and in the midst of their busy lives,” the restaurant’s owners said.

The team started off with nine items on the menu and are now in the soft opening phase. They are looking to get closer to their customers in terms of awaiting their suggestion­s and taking every note, idea and evaluation received into account.

The inspiratio­n for the restaurant is the people who seek to bring more well-being into their lives. “It is not only a place that serves delicious food, it’s more than that. It is built from street life and to it. A community seeking well-being.”

The demand for vegan options has been increasing recently in terms of balancing one’s health.

There is also the added benefit of achieving sustainabi­lity and preserving the planet and environmen­t in line with the Kingdom’s Vision 2030 reform plan and G20 projects for a more sustainabl­e future, a healthy life and a planet full of kindness and compassion, they said.

“We always remember that people never forget how you made them feel,” the restaurant team said. “The street food concept is based on simplicity, ease of finding and reasonable pricing, with an unforgetta­ble taste. The menu will be expanded based on requests and suggestion­s, so that this place is for everyone and this community exists for everyone who wants to belong to it.”

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