First Disney Store shop-in-shops open in MENA
The Walt Disney Company Middle East and Alshaya Group are bringing magic to the region, with the opening of the Middle East’s firstever Disney Store shop-in-shops, carrying a curated selection of Disney Store merchandise from the US. With six stores now officially open for business, the shop-in-shops in Dubai, Abu Dhabi, and Kuwait will transport visitors to the wonderful world of Disney.
John Hadden, Alshaya Group CEO, said: “We all grew up with Disney and we all have a favorite character. We are delighted that Alshaya Group has been able to collaborate with The Walt Disney Company Middle East to bring the magic of Disney, not only to a new generation, but also to life-long fans. We look forward to introducing these exciting new shop-in-shops to the region and hope to welcome customers back time after time.”
Vice President and General Manager of Disney Consumer Products Southeast Asia, India and MENA Dan Dossa said: “We are thrilled to see our Disney Store shop-in-shop concepts in the Middle East come to life and for the first time outside the Americas. At Disney, we are always looking for new ways to be closer to our fans, while delivering unforgettable retail experiences. With the help of Alshaya Group, these stores will connect children and families in the Middle East with their favorite Disney characters and stories, while allowing them to create new and long-lasting memories.”
Three Disney Store shop-in-shops are now open across the UAE. The stores are located inside Debenhams at Dubai’s City Center Mirdif and Abu Dhabi’s The Galleria Al-Maryah Island, and inside Mothercare at Yas
Mall, Abu Dhabi. Residents also have a flagship store to look forward to, which is set to open this summer inside Debenhams at Dubai’s Mall of the Emirates.
Featuring a brand new store design unique to Disney Stores, each shop-in-shop includes a widerange of products from the Disney, Pixar, Marvel and Star Wars characters and movies, all carefully curated for the region — including apparel, costumes, toys and home goods. Whether it is the perfect gown for a special ball, or bare necessities for back-to-school, there
is something for everyone to enjoy.
Reaching fans across the Middle East, a new flagship shop-in-shop is also open at The Avenues in Kuwait. Located inside Debenhams, the flagship is joined by two more locations, inside Mothercare stores at Fashion Way, Salmiya, and at Souk Sharq.