McLaren Automotive announces Artura deliveries in the Middle East
McLaren Automotive, the British creator of luxury, high-performance supercars, has announced the start of regional deliveries of its high-performance hybrid supercar, the McLaren Artura, in the Middle East and Africa region.
All new from the ground up, and built on brand-new vehicle architecture, this next-generation supercar is set to drive future growth for the company and is expected to contribute about 50 percent of the brand’s regional sales in 2023.
Celebrating the start of deliveries of the McLaren Artura, an exciting track-driving event for McLaren customers and enthusiasts, as well as key automotive and technology media, was held at the iconic Dubai Autodrome and provided VIP guests with an opportunity to test drive the first series highperformance hybrid supercar from McLaren Automotive.
“We are thrilled to start the regional deliveries of the all-new McLaren Artura, a car that will spearhead McLaren into the new era of supercar technology and performance. The Artura has been very well received by the customers and enthusiasts in the Middle East and Africa region, and we are excited for them to experience the breathtaking performance and dynamic excellence embodied in this beautiful supercar,” said Mohammed Fawzi, market director, Middle East & Africa, McLaren Automotive.
The first regional deliveries are set to commence in the UAE, and will be managed by the new McLaren Dubai, represented by Performance Tuning L.L.C., part
of the Khalifa Juma Al-Nabooda Group of Companies.
This latest regional retail partner operates from a transitionary sales facility, backed by a dedicated service center operated by an expert team of McLaren-trained engineers. The new service center, which is brand’s largest in the Middle East, focuses on providing a seamless customer-experience to support the sustainable growth of the brand in the UAE market. The brand new and state-ofthe-art McLaren Dubai showroom, currently under construction, is set to open doors for business in 2023.
“We are honored to conclude our first successful year of operations as McLaren Dubai with first customer deliveries of the allnew Artura. Having driven the car, I can testify that it represents an all-new chapter for McLaren Automotive and we are tremendously excited to have it in our offering. I am confident that we can match its engineering excellence with a customer-centric ownership proposition to ensure that we continue to exceed the expectations of our discerning clientele in Dubai and northern emirates,” said
Juma Khalifa Al-Nabooda, board member, Khalifa Juma Al-Nabooda Group of Companies
The new McLaren Artura is a result of more than half a century of McLaren’s racing and road car experience and know-how. This revolutionary supercar is a distillation of every attribute inherent in a McLaren, combined with faster throttle response, lower emissions, and the ability to run in pure EV mode, thanks to its groundbreaking electrified powertrain. It is the first model built on the new McLaren Carbon Lightweight Architecture, which sets new standards for advanced chassis design and features a wealth of weightreduction measures, resulting in class-leading lightest dry weight of 1,395kg*, and a DIN kerb weight of 1,489kg.