Seera Group’s multimillion resort in Al-Baha to be operational by 2026
Hospitality firm Seera Group’s resort in Al-Baha will be operational by 2026 as the company continues its collaboration with the Tourism Development Fund, according to a top official.
In an exclusive interview with Arab News on the sidelines of the World Travel and Tourism Council Global Summit in Riyadh on Nov. 29, Fahad Al-Obailan, vice president of Seera Group, said that the company received $136 million from the TDF for the project. He added that Saudi Arabia is going to be a top-rated tourist destination by 2030, attracting more than 100 million visitors annually.
“We have a destination getting ready in Al-Baha, in cooperation with the Tourism Development Fund. We are developing a resort there with a retail landmark, along with an activation center. We are expected to finish the project by 2026,” said Al-Obailan.
Talking about Discover Saudi, Seera Group’s integrated destination management company brand, Alobailan said it is helping travelers carry out their journey across Saudi Arabia in a comfortable manner. “From meet and greet in the airport, restaurant booking, hotel booking and till they leave the country, Discover Saudi will assist travelers,” he said.
Al-Obailan further noted that Seera Groups have plans to open a new hotel in AlUla with 200 keys. “We have a hotel in Makkah. We have three hotels in Jeddah as well. Two hotels in Jeddah are opened. Our hotel in Riyadh will be opened soon as well. The construction of a business hotel in AlUla with almost 200 rooms will begin soon,” said Al-Obailan. He added that the travel and tourism sector is rebounding in 2022, and Seera Group has turned profitable in the third quarter of this year.