Music enthusiasts sport hoodies at MDLBEAST Soundstorm 2022

As the mercury dropped in Riyadh, thousands of music enthusiasts flocked to MDLBEAST Soundstorm 2022 on Thursday sporting hoodies and jackets in a variety of colors and designs.

Nana, a 22-year-old, was spotted in the Dance Tent (one of MDLBEAST’s stages) wearing a colorful 70s style jacket with ripped jeans and glitter around her eyes.

“I have been here since it all started in 2019, and every year I am surprised by the changes, and this year we noticed a better organization in the parking area,” Nana, who was visiting the music festival with her friends, told Arab News.

Many clothing stores at the event focused on selling hoodies and comfortable streetwear.

MDLBEAST also has a customization station where visitors can have pictures or letters printed on their hoodies and T-shirts.

Reshma Choudhary, manager of the MDLBEAST store, said that people like to buy souvenirs from the festival so that when they return home, they can treasure a piece of MDLBEAST.

“The MDLBEAST brand is growing now, and it’s really good for us to have personalized merchandise, especially for people here who come here to have fun; it’s good to take it as a souvenir now, and I think it’s a good collaboration with the Saudi artists to do something cool,” Choudhary said.

Another Saudi brand that took part in the festival was Rich/ Anonymous.

Founder Abdullah Marwan said: “I think it’s important to participate in MDLBEAST as it gives exposure because there are thousands of people here, and it fits our niche in terms of consumers … and the Riyadh style has gone hardcore into hoodies in the last couple of years, so this is why we have special edition hoodies in our brand inspired by MDLBEAST.” Fahad Al-Qahttani, an Emirati citizen who came all the way from Dubai to attend the festival, wore a leather jacket, sunglasses, bandana and 70s-style colored pants.

“I visit Riyadh often because of all the activities that I find here,

and I didn’t miss the MDLBEAST last year … and I love what people are wearing tonight,” Al-Qahttani said.