Mobily’s support for Diriyah E-Prix shows potential for sustainable tech
As another action-packed 2023 CORE Diriyah E-Prix race weekend concluded, viewers were shown the exciting future of sustainable technology, with Mobily being at the forefront of this bold potential.
The weekend’s Diriyah E-Prix provided the ideal platform for new and emerging technologies as the drivers proved electric-powered cars can be just as fast and exciting as traditional petrol vehicles. Mobily has already shown its support for the event after signing a partnership agreement to sponsor the ABB FIA Formula E World Championship Season 9 of the 2023 CORE Diriyah E-Prix.
Nora Al-Shiha, SVP, corporate brand and communications at Mobily, said: “The huge success of 2023 CORE Diriyah E-Prix not only reflects the amazing potential for electric-powered racing but also the profound impact this kind of sustainable technology will have on the lives of everyone. At Mobily, we have placed sustainability at the core of what we do, and it is why we decided to sponsor both the 2022 and 2023 events in such a manner. But as a company, we are going beyond just sponsorship deals, we are implementing a series of initiatives that will have a meaningful impact in helping to safeguard the environment for future generations.”
Mobily has worked closely with local promoter and event organizer CBX, the Ministry of Sport and the Saudi Automobile and Motorcycle Federation before and during the race event.
Formula E is the largest global sports event promoting sustainable practices and the further adoption of
electric vehicles. Mobily’s sponsorship, therefore, reaffirms its commitment to supporting and nurturing sustainability in line with its vision and the Kingdom’s Vision 2030 goals. The Formula E sponsorship deal is perhaps the most high-profile example of Mobily’s wider commitment to sustainability while it is also pushing ahead with technological advancements and delivering excellent services and solutions to customers.
As a result, the company is focused on raising society’s awareness of the impact of carbon emissions and the benefits that come with clean mobility, all while pushing the Formula E World Championship as the first major global sport to be certified with a net-zero carbon footprint.