Saudi Arabia’s Al-Rabie expands into Iraq with Tetra Pak and Alssad
Tetra Pak, a global food and beverages processing and packaging solutions company, Saudi Arabian Al-Rabie, and Iraqi Alssad Company, have announced a collaborative effort to address food security concerns in Iraq.
This strategic partnership, announced during Gulfood 2024, is geared toward meeting the escalating demands for food and beverages within Iraq’s growing population. According to the UN Population Division, the Iraqi population grew at a rate of 2.27 percent in 2023, with a current live population of 46,153,285, as per the latest data. The collaborative effort has set an ambitious target of producing 50 million packaged beverages, encompassing both family and portion packs, to meet the current needs of the population.
The initiative, set to launch in the second quarter of 2024, will enable the partners to deliver an end-to-end solution for the production of juice, nectar, still drinks, and dairy products. Utilizing Tetra Pak’s state-of-the-art equipment and expertise, Al-Rabie’s products will be co-packed at Alssad’s facility in Baghdad. This collaboration is poised to bring diversification to the Iraqi market, effectively addressing the evolving needs of consumers and ultimately contributing to the well-being of the local population. Bassem Sabra, CEO of Al-Rabie, said: “The prospect of expanding into Iraq through our partnership with Tetra Pak, our trusted fourdecade collaborators, and Alssad, experts in the Iraqi F&B industry, is truly invigorating for Al-Rabie. We
are pleased to provide Iraqi consumers with our high-quality products, addressing their diverse needs through this impactful venture.” Ghassan Sabeeh, managing partner at Alssad, said: “We take great pride in this project that will not only bring a variety of F&B products to Iraqi consumers but also play a crucial role in addressing food security in Iraq. This collaboration signifies a commitment to the well-being of the Iraqi population.”
Niels Hougaard, managing director at Tetra Pak Arabia, said: “We see firsthand the power of meaningful collaboration, and at Tetra Pak, we believe in our transformative potential to make safe food available everywhere.”