Kiri distributes 20,000 iftar meals through Eta’am

Saudi Food Bank, known as Eta’am, a prominent nonprofit organization in the Kingdom and region, has partnered with Kiri, a part of the Bel Group, to distribute iftar meals to those in need. The Ramadan initiative will ensure the provision of 20,000 fresh meals to individuals facing social challenges and those with limited incomes across Jeddah. The collaborative effort to spread kindness and compassion aligns with the Vision 2030 goal of ensuring inclusive access to nutritious food for all. It underscores Kiri’s commitment to making meaningful contributions to society and spreading kindness across the Saudi community. The iftar meals feature a wholesome combination of Kiri cheese with bread, fresh juice, and fruits, embodying the essence of Ramadan. Each meal will be meticulously packed daily to ensure freshness and the highest standards of taste.

This collaboration also highlights Bel Group’s commitment to engaging with the Kingdom’s culture and championing charitable endeavors. Faisal Al-Shushan, CEO of Saudi Food Bank, said: “Our partnership with Bel Group to distribute 20,000 meals in Jeddah during the sacred month of Ramadan is not merely a gesture, but a profound testament to our unwavering commitment to enhancing food security efforts and extending vital assistance to families in need. By joining hands with esteemed organizations like Kiri, we are dedicated to fostering a culture of compassion and support, ensuring that every individual, regardless of circumstance, has equitable access to nourishing meals essential for a healthy and sustainable life. This collaboration underscores the spirit of Ramadan, a time of heightened generosity and communal solidarity, where acts of charity resonate deeply within our hearts and communities. Together, we strive to make a meaningful difference in the lives of those we serve, embodying the true essence of this blessed month.”

Garo Matossian, general manager of Bel Group for the Near Middle East, said: “Kiri is deeply committed to fostering kindness and generosity through all our initiatives, and our partnership with the Saudi Food Bank exemplifies this dedication. As we enter the sacred month of Ramadan, synonymous with compassion and giving, we recognize the significance of supporting the people of Saudi Arabia, where our brand has flourished. By collaborating with the Saudi Food Bank, we aim to empower individuals to make meaningful contributions to society, particularly during this auspicious time. Through initiatives like ‘Iftar Sayim,’ Kiri endeavors to create opportunities for spreading kindness and uplifting communities across Saudi society.”