Luxury labels collaborate with Jessica Kahawaty for Ramadan
Australian Lebanese model Jessica Kahawaty took to social media to share images from her collaboration with Italian luxury label Versace for the month of Ramadan, days after the influencer worked on a Ramadan campaign with New York-based label CH Carolina Herrera.
The model and restauranteur
— she founded Dubai's Mama
Rita eatery alongside her mother — shared a series of images promoting Versace's Ramadan edit with her 1.5 million Instagram followers. Kahawaty was pictured in a pink floor-length dress with bell sleeves that boasted a neckline adorned with intricate pink, white and silver beads and crystals. Completing the look, Kahawaty is seen clutching a matching mini pink embellished purse while her voluminous brunette locks were styled in a 90s blowout.
“Ramadan with Versace,” she wrote, sharing closeup images of her look.
It is not the first time the model has worked with Versace. Last year, she teamed up with the brand for a campaign for Eid Al-Fitr.
“I'm finally a Versace girl,” she wrote at the time. “I've been wanting to work with Versace for years.”
“It's a brand that speaks to my 90s baby self, a brand that never gave into fads or trends, one that remained true to its Italian ethos of family, togetherness, heritage and authenticity,” she added. Released at the outset of Ramadan, CH Carolina Herrera's Ramadan campaign starring Kahawaty features a curated edit of modest wear from the label, combining distinctive patterns and vibrant color schemes. In the photographs, Kahawaty wears various ensembles, including jumpsuits and striking, floorlength gowns.
Kahawaty has worked with luxury brands such as Tod's,
Prada, Boucheron, Chloe, Gucci and more.
She was also tapped by Boss for a new campaign this month. In the polaroid-style images she shared on Instagram, Kahawaty wore a brown bomber jacket paired with a crisp white shirt, complemented by a black bag adorned with a chunky gold buckle and chain. Boss has released similar images for other A-list stars, including US superstar Demi Lovato, British model Jordan Dunn, Bollywood star Sonam Kapoor, Colombian singer and songwriter Maluma, South Korean actor Jeon Changha and Canadian Belgian racing driver Lance Stroll.
The digital campaign, which began in January 2023, initially starred US Palestinian producer DJ Khaled, US Dutch Palestinian model Gigi Hadid, Syrian Olympic swimmer Yusra Mardini, Lebanese influencer and entrepreneur Karen Wazen, Emirati host Anas Bukhash and Iraqi paraathlete Zainab
Al-Eqabi.