A SHOT OF YOUTH

The first point of contact is always eye contact, yet it is also a feature that is often overlooked when it comes to grooming. Many may not know that the eye, or rather the skin around it, is where the first sign of ageing appears. That is why it is important to start skincare around the eye early, with how delicate the area is.

In the plethora of eye creams and eye serums in the market, La Prairie instead focuses on improving the skin ligaments in order to reverse the effects of time on the eye. Skin ligaments are the vertical elements of the skin’s architecture, which make for the flexible network throughout the hypodermis. In essence, they are key to the skin’s stability, as they regulate the cell’s turnover. This is key in maintaining the skin’s firmness and lifting properties, which helps with appearing youthful. However, as with our skin, ligaments weaken with age, which in turn disrupts the overall eye contour.

This is the starting point of La Prairie’s deep dive into re-imagining the Skin Caviar Eye

Lift. Its formula is now newly infused with Caviar Infinite and Caviar Micro-Nutrients, both of which are responsible for strengthening the skin ligaments by reactivating ligament-to-cell communication. Housed in a dual-vial pump, each drop of the serum is a fresh infusion of the formulas. It is luxury in a bottle, with a silky texture that absorbs easily into the skin. It is recommended to use it every day and night, before your moisturisers and other serums, for a firm and lifted eye look. Despite its slightly heftier price tag, one will argue this is a better alternative for those who do not wish to go under the knife for a youthful look.

Available at La Prairie