MAGIC

, but on white and your black ideas for s be in dé­cor al­way dif­fer­ent n. may not ina­tio some comb thing are ss Ev­ery Here timele it is! this page us­ing this home

Expat Living (Singapore) - - Home & Property -

How long have you lived in Sin­ga­pore?

My fam­ily and I lived in Hong Kong for 15 years be­fore we came to Sin­ga­pore, where we’ve now lived for ten. We’ve al­ways lived in Bukit Timah, nowa­days near Bukit Timah Plaza; we love the area’s laid-back, green feel.

How do you choose the brands for Dan­ish De­sign?

Our team is ex­tremely care­ful about look­ing for brands that meet our val­ues. We be­lieve that peo­ple’s en­vi­ron­ment in­flu­ences their well­be­ing, and that the fur­ni­ture we sur­round our­selves with on a daily ba­sis cre­ates a large part of that en­vi­ron­ment.

We pride our­selves on our eco­log­i­cal fo­cus; our fur­ni­ture is high qual­ity and it will last. Noth­ing is less eco­log­i­cal than a prod­uct with a short shelf life.

We aim to put the en­vi­ron­ment first, and only work with sup­pli­ers who fol­low en­vi­ron­men­tally and so­cially re­spon­si­ble poli­cies with re­gard to the man­u­fac­ture of their prod­ucts. We be­lieve our fur­ni­ture helps im­prove the en­vi­ron­ment both aes­thet­i­cally and from a re­sources per­spec­tive.

In hind­sight, is there any­thing you would have done dif­fer­ently when you be­came man­ag­ing di­rec­tor?

I would have ex­panded our show­room space ear­lier. It’s only been within the last two years that Dan­ish De­sign has had its con­tigu­ous space to dis­play its brands.

I would also have in­tro­duced the chil­dren’s bed­ding brands ear­lier as I feel par­ents need an al­ter­na­tive choice for their chil­dren – one that’s not only safe and lead-free (re­duc­ing any chem­i­cals is a pri­or­ity), but also imag­i­na­tive. Kids need more time play­ing and less screen-time!

Why bring in Kuhl Home, and, more re­cently, chil­dren’s fur­ni­ture brand Life­time?

We wanted to of­fer cus­tomers a range of op­tions for in­door and out­door fur­ni­ture at dif­fer­ent price points while still en­sur­ing it was all Euro­pean-made, with ex­cel­lent de­sign and with noth­ing in it that might harm our cus­tomers! The Kuhl Home show­room houses the Bo­lia brand – all the fur­ni­ture is made in Europe (most of it in Den­mark), and Bo­lia is a sig­na­tory to the REACH code of con­duct, which min­imises any al­ler­gens in fur­ni­ture pro­duc­tion, in­clud­ing formalde­hyde, CFCS, PFCS and heavy met­als. We make sure all of our so­fas and other fur­ni­ture meet these cri­te­ria.

Sadly, there’s a large amount of fur­ni­ture on the mar­ket in which these types of al­ler­gens, in­clud­ing car­cino­genic formalde­hyde, are formed, and they ac­tu­ally build up more over the life­time of the fur­ni­ture. We prom­ise not to poi­son our cus­tomers – this is very im­por­tant to me per­son­ally. Kuhl Home of­fers ex­cel­lent de­sign, and is eth­i­cally pro­duced at a value-for-money price point.

Life­time is a su­perb chil­dren’s fur­ni­ture brand; it’s safe, fun and a com­plete con­cept. You get the full look, from beds and desks to bed­ding, cush­ions and lights.

How have you seen buy­ing trends change?

All our brand sales con­tinue to grow across our mar­ket, which caters for ev­ery­one in Sin­ga­pore (the vast ma­jor­ity of our cus­tomers are Sin­ga­porean). Peo­ple value qual­ity and look at the life­time cost of an item. I think the old adage is quite true, that once a piece of fur­ni­ture is in your home you for­get the price but you al­ways re­mem­ber the qual­ity.

What are Dan­ish De­sign’s peren­nial bestsellers?

They would be our Naver Hifi cab­i­net 2720 and our ex­pand­ing round ta­ble SM32, along with the Trinidad chairs.

What pieces have you got your eye on for your own home?

My home is full of Dan­ish De­sign and Kuhl Home prod­ucts al­ready! I do want to get Moo, the moose- head light by North­ern Light­ing, but my hus­band is re­sist­ing. I plan to in­stall it when he’s next away on a busi­ness trip – let’s hope he doesn’t read this first!

On a se­ri­ous note, I would like to add Mon­tana to my liv­ing room as it of­fers a way to tai­lor your ar­eas to your own per­son­al­ity and re­quire­ments. It’s ex­cel­lent qual­ity and very mod­u­lar, so you can eas­ily move it be­tween houses as needed.

What golden piece of ad­vice would you give to a new­comer ar­riv­ing in Sin­ga­pore?

Ini­tially, I found the move from Hong Kong to Sin­ga­pore quite dif­fi­cult as I had a great set of friends and con­tacts there. It has only been since I’ve got in­volved in the Bri­tish Club ten­nis team that I’ve felt more set­tled. So, find a club and a sport you love and get go­ing – it helps you feel con­nected and in­volved.

If and when you leave, what will you miss most about liv­ing here?

I don’t plan on leav­ing for a very long time! It’s the en­vi­ron­ment and safety that I love most – feel­ing safe and se­cure wher­ever you go is ex­cel­lent and so rare. I also re­ally en­joy the feel of liv­ing two de­grees north; the warmth and the sound of the ci­cadas are so sooth­ing.

The SM32 ex­tend­ing round ta­ble, one of Dan­ish De­sign’s peren­nial bestsellers.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.