THE “ARTIST”: KATSUHITO AKIMICHI

Female (Singapore) - - F-EDIT -

The Ja­panese are well known for their at­ten­tion to de­tail and high lev­els of cus­tomer ser­vice. At nine-month-old S.A.D’s Hair De­sign (#01-01 RV Point), these as­pects are am­pli­fied by the fact that it can host just two cus­tomers at a time.

De­signed with cool Omote­san­dostyle in­te­ri­ors, the space boasts raw con­crete floors, and framed images of an­i­mals sport­ing chic ’dos (brought in from Japan). The highly personalised ser­vice is fur­ther en­hanced by two er­gonomic sa­lon chairs and a mov­able wash­basin by Ja­panese man­u­fac­turer Takara Bel­mont. What this means: that cus­tomers can set­tle in for a true VIP hair treat­ment from start to end.

Crea­ture com­forts aside, owner Akimichi (who owns three other sa­lons in Japan – Switch, Arut and Dip­tych – their ini­tials are com­bined to form the name of his Sin­ga­pore out­post) is bank­ing on his skills. He’s been a hair­styl­ist for 16 years, and aims to pro­vide cus­tomers with “not just a trim, but to trans­form their ap­pear­ance so that they look dif­fer­ent when they leave the sa­lon”.

After all, his sig­na­ture choppy cuts com­bined with rich, in­tense colour­ing tech­niques (think high­lights, bal­ayage and om­bre) are what Ja­panese rock stars rock. With true Ja­panese at­ten­tion to de­tail, he not only pa­tiently chats with ev­ery cus­tomer be­fore pick­ing up his shears, but will also call them a few days after to check in on their hair.

What’s his bet on the next big Ja­panese hair trend to reach Sin­ga­pore? He says: “Women in Japan are mov­ing away from kawaii looks to more cool­look­ing styles, such as darker tones in the hair.”

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