BRAVE NEW WORLD

Female (Singapore) - - ON THE COVER -

The next gen of de­sign­ers who pay as much at­ten­tion to be­ing re­spon­si­ble as much as own­ing a dis­tinct, di­rec­tional aes­thetic.

THIS IS A REPORT ABOUT HOW SOME OF FASH­ION’S BIG­GEST BRANDS ARE PRAC­TIS­ING COR­PO­RATE SO­CIAL RE­SPON­SI­BIL­ITY, OR CSR FOR SHORT. NOW DON’T CLOSE THE BOOK YET. SURE, IT’S NOT THE MOST EX­CIT­ING THING – SOME SPIEL ABOUT HOW A BRAND IS DO­ING ITS PART FOR SO­CI­ETY, COM­MU­NITY OR THE EN­VI­RON­MENT, COU­PLED WITH SOME VANILLALOOKING IM­AGES (NO­TICE THERE ARE NONE HERE?). BUT THIS IS 2018: A YEAR THAT’S WIT­NESSED RECORD-BREAK­ING WEATHER, AN IN­EX­PLI­CA­BLE AMOUNT OF PLAS­TIC WASTE, THE #METOO PARIAH THAT’S HARVEY WEINSTEIN, AND A WHOLE LOT OF OTHER MA­JOR CON­CERNS – AS WELL AS A MIL­LEN­NIAL GEN­ER­A­TION UNAFRAID TO CON­FRONT THEM. IF YOU AREN’T INTO CSR, YOU SNOOZE. AILEEN LALOR SUMS UP THE LONG-TERM INI­TIA­TIVES OF 10 LA­BELS WITH A DIF­FER­ENCE.

BLANCPAIN & ITS “OCEAN’S AID”

THE SWISS HOROLOGY HOUSE DE­VEL­OPED ONE OF THE FIRST DIV­ING WATCHES BACK IN THE ’50S, SO IT MAKES SENSE THAT ITS CSR EF­FORTS ARE FO­CUSED ON MAIN­TAIN­ING THE HEALTH OF THE OCEAN. IT FOUNDED THE WORLD OCEAN SUM­MIT, AN AN­NUAL MEET­ING TO DIS­CUSS HOW WE USE AND PRO­TECT OUR SEAS. IT ALSO HAS THE OCEAN COM­MIT­MENT, A CHAR­ITY THAT FUNDS MA­JOR SCI­EN­TIFIC EX­PE­DI­TIONS, AND DONATES €1,000 (S$1,590) FROM EV­ERY SALE OF A SPE­CIAL EDI­TION OF ITS SIG­NA­TURE BATHYSCAPHE CHRONOGRAPH TO IT. BREGUET’S TRAV­EL­LING LAB THE BRAND HAS TEAMED UP WITH THE RACE FOR WA­TER FOUN­DA­TION – AN OR­GAN­I­SA­TION DED­I­CATED TO WA­TER PRESERVATION – TO EM­BARK ON A VES­SEL RIDE AROUND THE WORLD TO FUR­THER RE­SEARCH ON TRANS­FORM­ING PLAS­TIC WASTE INTO EN­ERGY. THE JOUR­NEY, WHICH KICKED OFF LAST YEAR, WILL MAKE 35 STOPS AND BE COM­PLETED IN 2021. BURBERRY’S “ONE DI­REC­TION” ONE PER CENT MIGHT NOT SOUND LIKE A LOT, BUT IN RE­LA­TION TO THE PRE-TAX PROF­ITS OF THE BRIT FASH­ION GI­ANT, THAT TRANS­LATES TO MIL­LIONS – ALL GO­ING TO CHAR­I­TA­BLE CAUSES IN­CLUD­ING THE DECADE-OLD BURBERRY FOUN­DA­TION. WHAT THE LAT­TER’S CUR­RENTLY FUND­ING: A ROYAL COL­LEGE OF ART INI­TIA­TIVE TO STUDY SUS­TAIN­ABLE MA­TE­RI­ALS; A PRO­GRAMME THAT SUP­PORTS YOUNG PEO­PLE IN DIS­AD­VAN­TAGED COM­MU­NI­TIES IN THE UK; AND AN­OTHER THAT RECYCLES LEATHER CUT-OFFS FROM THE LA­BEL’S PRO­DUC­TION INTO AC­CES­SORIES. CARTIER MAK­ING LIKE BEY­ONCE WHO RUNS THE WORLD? GIRLS, IF THE JEW­ELLER HAS ANY­THING TO DO WITH IT. SINCE 2006, THE CARTIER WOMEN’S INI­TIA­TIVE AWARDS PRESENTS FE­MALE EN­TREPRENEURS WITH CASH PRIZES TO SUP­PORT THE DE­VEL­OP­MENT OF BUSI­NESSES THAT CRE­ATE A STRONG SO­CIAL IM­PACT: FROM DE­VEL­OP­ING A TAC­TILE TABLET FOR THE BLIND, TO AN ON­LINE BLOOD BANK. THE STAKES RISE NEXT YEAR WHEN IT EX­PANDS TO SEVEN RE­GIONS, AND WILL GIVE SEVEN WOMEN (UP FROM SIX) US$100,000 (S$136,000) EACH, AND THE RE­MAIN­ING 14 FI­NAL­ISTS (UP FROM 12) US$30,000 (S$41,100) EACH. CHANEL NUR­TUR­ING MORE COCOS TO HELP WOMEN FOL­LOW IN THE FOOT­STEPS OF ITS OG OF A FEAR­LESS FE­MALE FOUNDER, THE BRAND SET UP FONDATION CHANEL IN 2011 TO FUND DOZENS OF DI­VERSE PROJECTS TO EM­POWER WOMEN. OUR PICK? A PROJECT IN IRAQ, MOROCCO AND YE­MEN THAT USES AN­I­MA­TION TO TEACH GIRLS AND WOMEN ABOUT THEIR RIGHTS.

GUCCI’S “SO­CIAL” POR­TAL LAUNCHED ON JUNE 5 – WORLD EN­VI­RON­MENT DAY – EQUILIB­RIUM IS THE LA­BEL’S ONE-STOP WEB­SITE ABOUT ALL OF ITS CSR INI­TIA­TIVES (COM­PLETE WITH FUN VISUALS TYP­I­CAL OF THE BRAND – WHEW!). IT’S WHERE WE LEARNT THAT IT AL­LOWS EM­PLOY­EES TO DEVOTE ONE PER CENT OF THEIR WORK­ING TIME TO VOL­UN­TEER­ING. THERE’S ALSO ITS PART­NER­SHIP WITH THE NON-PROFIT ARTOLUTION THAT GETS REFUGEES TO CRE­ATE PUB­LIC MU­RALS AS A FORM OF THER­APY AND SELF-EX­PRES­SION. FOR STARTERS: ARTOLUTION TOOK OVER GUCCI’S MU­RAL SPA­CES IN NEW YORK, LON­DON, MI­LAN, HONG KONG AND SHANG­HAI ON WORLD REFUGEE DAY IN JUNE. HER­MES FILMS IT ALL DOWN

TRUST THE ARTIS­TIC FRENCH LUX­URY MAISON TO DOC­U­MENT ALL OF ITS SUS­TAIN­ABIL­ITY AND COM­MU­NITY BUILD­ING EF­FORTS INTO A SE­RIES OF SHORT FILMS BY THE AWARD-WIN­NING FREDERIC LAFFONT, KNOWN FOR HIS HUMANISTIC EYE. AVAIL­ABLE FOR VIEW­ING ON ITS WEB­SITE, THE PROJECT – DUBBED

WORLD – DE­PICTS THE DI­VERSE FOLKS IN­CLUDED IN THE HER­MES UNI­VERSE, FROM PEO­PLE WITH MEN­TAL DIS­ABIL­I­TIES MAK­ING RID­ING CROPS FOR THE BRAND, TO A PROJECT THAT TEACHES THOSE IN BURKINA FASO HOW TO MAKE FUEL-EF­FI­CIENT, NON-POLLUTING STOVES. LONGINES’ ALL-STAR EF­FORTS

THE BRAND’S A SPON­SOR OF THE FRENCH OPEN, SO IT’S NO SUR­PRISE THAT IT WORKS CLOSELY WITH AM­BAS­SADORS (AND EX-PROS) AN­DRE AGASSI AND STEFANIE GRAF ON A NUM­BER OF CHAR­ITY PROJECTS. THESE IN­CLUDE THE CHIL­DREN FOR TO­MOR­ROW FOUN­DA­TION, WHICH HELPS KIDS WHO’VE SUF­FERED THE TRAUMA OF WAR OR PERSECUTION, AND THE AN­DRE AGASSI FOUN­DA­TION FOR ED­U­CA­TION, DED­I­CATED TO TRANS­FORM­ING ED­U­CA­TION IN THE UK. BE­YOND THE COURTS, IT’S WORK­ING WITH KATE WINSLET ON THE GOLDEN HAT FOUN­DA­TION, HER CHAR­ITY TO SUP­PORT THOSE WITH AUTISM. TIF­FANY & CO. GOES FOR THE GOLD STAN­DARD

THE US FINE JEW­ELLER HAS DONE A LOT TO COUNTER ITS IN­DUS­TRY’S REP­U­TA­TION FOR EX­PLOIT­ING PEO­PLE AND PLACES, MAK­ING ITS SUP­PLY CHAIN TRANS­PAR­ENT AND COM­MIT­TING TO RE­SPON­SI­BLE SOURC­ING. ITS FA­MOUS BLUE BOXES ARE MADE FROM 80 PER CENT RE­CY­CLED MA­TE­RI­ALS, AND THE BRAND HAS PLEDGED TO ACHIEVE NET-ZERO GREEN­HOUSE EMIS­SIONS BY 2050. PLUS, IN SOME COUN­TRIES (THOUGH NOT IN SIN­GA­PORE – YET ), YOU CAN BUY PROD­UCTS FROM THE SAVE THE WILD COL­LEC­TION, WHERE 100 PER CENT OF PROF­ITS GO TO­WARDS SUP­PORT­ING EN­DAN­GERED SPECIES IN AFRICA.

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