BRAVE NEW WORLD

Female (Singapore) - - EDIT -

THE NEXT FRONTIER IN ECO-MINDED FASH­ION LA­BELS: ANY­THING BUT YOUR BEIGE, EARTH-MOTHER CLOTHES OF YORE THAT SCORE BIG ON RE­SPON­SI­BIL­ITY, BUT ZILCH ON AES­THET­ICS. KENG YANG SHUEN ROUNDS UP SIX RIS­ING NAMES LEAD­ING THE CHARGE.

RICHARD QUINN

What: The two-year-old name­sake la­bel that caused a furore at Lon­don Fash­ion Week F/W ’18 in Fe­bru­ary when Queen El­iz­a­beth II her­self turned up at its show.

Fash­ion fac­tor: You mean, be­sides get­ting the ap­proval of the true high­ness of fash­ion? The reign­ing monarch was there to present Quinn with the in­au­gu­ral Queen El­iz­a­beth II Award for Bri­tish De­sign, which recog­nises an emerg­ing tal­ent for orig­i­nal­ity, as well as sus­tain­able and com­mu­nity-minded val­ues. Other style icons who have no­ticed (and worn) the 28-year-old’s work: Lady Gaga and Amal Clooney, their dif­fer­ing tastes hint­ing at his ap­peal. His sopho­more col­lec­tion this sea­son – avail­able at Matches Fash­ion – pushes his sig­na­ture chintzy chic, wall­pa­per flo­ral prints to the ex­treme: con­trast­ing blooms splashed across dresses, puffer coats, and Leigh Bow­ery-style body­suits, stock­ings and face masks – all worn at once. Yet it also shows off his eye for colour, in­no­va­tive­ness (foil evening gowns) and knack for el­e­gant sil­hou­ettes like sculp­tural baby-dolls and di­aphanous, knife-pleated maxis.

Eco fac­tor: Quinn cre­ates all of his trade­mark flo­rals on a dig­i­tal printer be­cause it not only al­lows for cus­tomi­sa­tion and works on a wider range of ma­te­ri­als (yes, like foil), but also uses 70 per cent less wa­ter and 80 per cent less en­ergy than tra­di­tional tech­niques. He also pro­duces ev­ery­thing in his own stu­dio to avoid over­pro­duc­tion – a com­mon prob­lem faced by small in­de­pen­dent la­bels.

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