NATURAL BEAUTY
Taking six months to produce, and countless hours in a helicopter for magnificent aerial shots of the Swiss Alps, La Prarie’s latest brand video juxtaposes the feral force of nature with the cutting-edge technology and science that goes into its products. Underscored by an original soundtrack, the video serves the dual purpose of communicating the brand’s new artistic direction, while reinforcing its commitment to timeless beauty. “Our quest for timeless beauty is our heritage, but it is also our future,” said Greg Prodromides, Chief Marketing Officer of La Prairie. “With this video, we hope to express the values on which that quest is based–Swissness, luxury and innovation.”