DANIEL NGOO
Fashion designer and Founder of Prototype Label; former Creative Director of Whole9Yards
DESIGN AESTHETIC As a fashion designer, I create timeless pieces for collections that have a distinct elegance based on the transformation of basic and classic items.As a Creative Director, I have so much more to consider, from the company image to communication, and am tasked with building connections between the brand and its audience.
SPRING/SUMMER 2018 Peter Pilotto’s collection has really caught my eye this season—the colours are amazing, the silhouettes are innovative, and the fabrication is unique and chic. I feel there is so much thought and varied elements put into it, and yet, the collection is so harmoniously presented.
NEW VENTURES I founded Prototype Label in late 2017 and the first collection just launched in February 2018. It is what I call an “advanced-contemporary” ry” womenswear label that embraces femininity and embodies dies an interesting juxtaposition of sophistication and elegance e with pieces that boost a woman’s confidence.
FASHION INSPIRATIONS The undone ne glamour of the ’90s and Piet Mondrian’s art have influenced enced the palette and sumptuous texture of my new collection. ction.
EARLY INFLUENCES My mother piqued ued my interest in fashion. She designed my clothes when I was young. Once, I drew a pair of bell bottoms and she brought ought me to the tailor to bring them to life. After observing ving the creation process, I realised designing and making clothes lothes was a path I wanted to take.
CREATIVE SPARKS I’m inspired by my surroundings. I’m also greatly tuned in to the little things, gs, especially those that touch my heart. I love to observe an imperfect object and see the beauty of it from another perspective. rspective.