BREAK THE CODE

There are several reasons why Chanel’s CODE COCO watch has been making its way steadily across Instagram.

For one, the highly fashionable piece is unmistakeably Chanel at first glance. Then, there’s the novel clasp that lets it open like a 2.55 bag. Its articulated band also makes it immensely easy to stack with other bangles and bracelets.

And now that Chanel has enlisted the help of four It girls—Chloe Wise and Soo Joo Park included—to spread the word, we suspect we’ll be seeing a lot more converts at CODE COCO’s doors.

Clockwise from left: White gold, pink gold, Padparadscha sapphire and diamond Promenades Impériales transformable necklace; white gold, sapphire and diamond Promenades Impériales ring; white gold, pink gold, Padparadscha sapphire and diamond brooch,...

Clockwise from top: Chloe Wise and Soo Joo Park front Chanel’s new CODE COCO campaign. White gold and full diamond CODE COCO watch; white gold and diamond CODE COCO watch, $7,500, Chanel