RESTORING THE BARRIER

The powered up ASTALIFT Jelly Aquarysta has a new combination of moisturelocking ingredients and penetrates skin six times better than before to give intense hydration.

Everyone starts to notice different skin problems as they age, but a universal concern is dehydration. The culprit is an impaired moisture barrier. The moisture barrier is a layer of dead skin cells stuck together with ceramides and other lipids. It protects skin from external aggressors and reduces the amount of water that evaporates. As we age, our production of lipids declines, so the moisture barrier develops gaps. The result? Dry, uncomfortable, flaky skin that is vulnerable to damage and loses its glow.

ASTALIFT’s Jelly Aquarysta was launched in Japan in 2010, with a formulation based on nanoparticles – ASTALIFT is owned by FUJIFILM, which has spent decades researching nanotechnology, collagen and oxidation. In 2014, Jelly Aquarysta was awarded the Invention Award by Japan’s Institute of Invention and Innovation. The award is given to technology that contributes to the development of science. Fumi Kusuda, the brand’s product researcher and planner, explains what makes it so innovative. It had ceramides, which are commonly used in skincare, but Jelly Aquarysta’s ceramides were identical to those of human skin, and were tiny – nanosized. This means they were able to extensively penetrate the skin’s moisture barrier, filling the gaps to restore its function. times greater penetration of ingredients. The ingredients can now penetrate every part of the barrier, boosting its moisture-retaining ability.