Elaine Kim, 34,

Co-founder of Crib

Herworld (Singapore) - - MANUAL -

Elaine hopes that the breed of entrepreneurs Crib is help­ing to cre­ate can make big changes in the way peo­ple work. “We hope they can start to cre­ate a mind­set shift – where the fo­cus is on set­ting clear per­for­mance tar­gets rather than on the num­ber of hours clocked in the of­fice,” she says. “Out­come­based bench­marks, job ex­i­bil­ity, and ex­i­ble work­ing ar­range­ments where em­ploy­ees man­age their time, can ac­tu­ally in­crease ef­fi­ciency and pro­duc­tiv­ity.” Greater job sat­is­fac­tion means em­ploy­ees are more likely to stay in a job – a win-win sit­u­a­tion. As the in­vestor com­mu­nity is in­fa­mously male-led, Crib’s quar­terly An­gels Club event is an op­por­tu­nity to pro­vide seed fund­ing from ven­ture cap­i­tal­ists for women on their en­trepreneur­ship jour­ney.

“Of­ten enough, fe­male entrepreneurs hit hur­dles be­cause male in­vestors don’t un­der­stand fe­male-fo­cused busi­nesses such as fash­ion, health care, or chil­dren, so we pro­vide train­ing and net­work­ing op­por­tu­ni­ties for an­gel in­vestors to nd out more about them.” Crib has al­ready helped eight start-ups since it started the An­gels Club in 2016. “Women are less likely to feel condent about start­ing and suc­ceed­ing in a busi­ness com­pared to men. That’s pos­si­bly due to the lack of role mod­els, so Crib wants to high­light suc­cess­ful entrepreneurs such as Banyan Tree’s Claire Chi­ang,” Elaine says.

Crib is or­gan­is­ing its rst sum­mit and re­treat on March 11 and 12, which in­cludes work­shops and a woman-cen­tric sym­po­sium. This will delve into top­ics such as in­vest­ing and en­trepreneur­ship, break­ing the glass ceil­ing, and phi­lan­thropy.

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