Elaine Kim, 34,
Co-founder of Crib
Elaine hopes that the breed of entrepreneurs Crib is helping to create can make big changes in the way people work. “We hope they can start to create a mindset shift – where the focus is on setting clear performance targets rather than on the number of hours clocked in the office,” she says. “Outcomebased benchmarks, job exibility, and exible working arrangements where employees manage their time, can actually increase efficiency and productivity.” Greater job satisfaction means employees are more likely to stay in a job – a win-win situation. As the investor community is infamously male-led, Crib’s quarterly Angels Club event is an opportunity to provide seed funding from venture capitalists for women on their entrepreneurship journey.
“Often enough, female entrepreneurs hit hurdles because male investors don’t understand female-focused businesses such as fashion, health care, or children, so we provide training and networking opportunities for angel investors to nd out more about them.” Crib has already helped eight start-ups since it started the Angels Club in 2016. “Women are less likely to feel condent about starting and succeeding in a business compared to men. That’s possibly due to the lack of role models, so Crib wants to highlight successful entrepreneurs such as Banyan Tree’s Claire Chiang,” Elaine says.
Crib is organising its rst summit and retreat on March 11 and 12, which includes workshops and a woman-centric symposium. This will delve into topics such as investing and entrepreneurship, breaking the glass ceiling, and philanthropy.