This isn’t just traditional monogram or logo mania, though there are certainly a lot of logos here. This is the 2.0 version where the brand becomes part of the item’s design.
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– TESSA LIN WANG
More than traditional monograms or logo mania, these brand names are part of the design.
YSL like you’ve never seen before: Vintage-y in a Born in the USA way.
Balenciaga wool-blend sweater, US$885 (S$1,224), from www.net-a-porter.com.
Polyester tote (price unavailable) from Bimba Y Lola.
How sports brands get their logo branding right: by keeping things simple, functional and timelessly cool.
Opening Ceremony printed cotton tee, US$171, from www.net-a-porter.com.
Metal signet ring (price unavailable) from Coach. Mini Pandora calfskin bag, $2,150, from Givenchy.
Shearling slides, $1,460, from Fendi. When you need both halves of the pair to see the whole brand name.
Gucci wool and silk-blend skirt, US$941, from www.net-a-porter.com.
Runaway metal sunglasses, $685, from Fendi. Instead of being at the sides, the Fs are now on the lenses.
Suede and satin boots, $2,010, from Chanel.
Opyum 110 patent leather boots, $2,450, from Saint Laurent.
Balenciaga leather cuff, US$215, from www.net-a-porter.com.