THE BRAND

This isn’t just tra­di­tional mono­gram or logo ma­nia, though there are cer­tainly a lot of lo­gos here. This is the 2.0 ver­sion where the brand be­comes part of the item’s design.

Herworld (Singapore) - - CONTENTS - – TESSA LIN WANG

More than tra­di­tional mono­grams or logo ma­nia, these brand names are part of the design.

YSL like you’ve never seen be­fore: Vin­tage-y in a Born in the USA way.

Ba­len­ci­aga wool-blend sweater, US$885 (S$1,224), from www.net-a-porter.com.

Polyester tote (price un­avail­able) from Bimba Y Lola.

How sports brands get their logo brand­ing right: by keep­ing things sim­ple, func­tional and time­lessly cool.

Open­ing Cer­e­mony printed cot­ton tee, US$171, from www.net-a-porter.com.

Metal signet ring (price un­avail­able) from Coach. Mini Pan­dora calf­skin bag, $2,150, from Givenchy.

Shear­ling slides, $1,460, from Fendi. When you need both halves of the pair to see the whole brand name.

Gucci wool and silk-blend skirt, US$941, from www.net-a-porter.com.

Run­away metal sun­glasses, $685, from Fendi. In­stead of be­ing at the sides, the Fs are now on the lenses.

Suede and satin boots, $2,010, from Chanel.

Opyum 110 patent leather boots, $2,450, from Saint Laurent.

Ba­len­ci­aga leather cuff, US$215, from www.net-a-porter.com.

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