This isn’t just traditional monogram or logo mania, though there are certainly a lot of logos here. This is the 2.0 version where the brand becomes part of the item’s design.
More than traditional monograms or logo mania, these brand names are part of the design.
YSL like you’ve never seen before: Vintage-y in a Born in the USA way.
Balenciaga wool-blend sweater, US$885 (S$1,224), from www.net-a-porter.com.
Polyester tote (price unavailable) from Bimba Y Lola.
How sports brands get their logo branding right: by keeping things simple, functional and timelessly cool.
Opening Ceremony printed cotton tee, US$171, from www.net-a-porter.com.
Metal signet ring (price unavailable) from Coach. Mini Pandora calfskin bag, $2,150, from Givenchy.
Shearling slides, $1,460, from Fendi. When you need both halves of the pair to see the whole brand name.
Gucci wool and silk-blend skirt, US$941, from www.net-a-porter.com.
Runaway metal sunglasses, $685, from Fendi. Instead of being at the sides, the Fs are now on the lenses.
Suede and satin boots, $2,010, from Chanel.
Opyum 110 patent leather boots, $2,450, from Saint Laurent.
Balenciaga leather cuff, US$215, from www.net-a-porter.com.