Change Is Good. Big Changes Are Even Bet­ter.

Herworld (Singapore) - - EDITOR’S NOTE - – JE, cre­ative ed­i­tor

For HW’s re­cent (or new) read­ers, a mast­head change may be a shocker. But we doubt it will be – since we are liv­ing in the Face­book, so­cial me­dia, Trump-is-in-the-house, and Kim Jong Un era.

For our long-time fol­low­ers, a new mast­head is not un­usual, or un­ex­pected. It’s ac­tu­ally busi­ness as usual: We have changed it seven times in our 57-year history. We had two mast­heads (the fourth and sev­enth) that were rel­a­tively short-lived; each lasted two years. We also had one (the sixth) for 17 years. This one in your hands is the eighth in­car­na­tion.

Chang­ing a mast­head doesn’t mean we have mod­i­fied our DNA or mis­sion state­ment; it just means we have a new look (no one, and no brand, is im­mune to that).

Are we still the same use­ful, in­spir­ing and em­pow­er­ing read? Do we still cham­pion women of all ages and kinds as we did be­fore “fem­i­nist” be­came a fash­ion­able slo­gan? Do we like our Zaras as much as our Ce­lines?

The an­swers are yes, yes, and yes. Are we still good at what we do? No – we are do­ing it even bet­ter.

Women’s favourite top­ics – fash­ion, beauty and lifestyle – are still the back­bone of Her World. What we’ve done away with: the for­mu­laic na­ture of women’s lifestyle mag­a­zines (if you read enough of them, you will know what we mean). In its place: a more mod­ern, pos­i­tive and in­clu­sive re­flec­tion of how we live now to bring use­ful­ness, in­spi­ra­tion and em­pow­er­ment to you.

It’s a brave new world, and we are go­ing with it. Do join us.

Our evo­lu­tion was a work in progress. Changes (big and small) were in­tro­duced in­cre­men­tally from Sept ’16: the re­boot of In­tro, a six- to eight-pager of the most as­pir­ing and in­no­va­tive ideas in fash­ion, beauty and lifestyle; and the rein­tro­duc­tion of Man­ual, which is now more than a life guide; it’s a mod­ern life guide.

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