The K-wave in Your Hair

The Korean phe­nom­e­non con­tin­ues to sweep the world – that’s why the terms “K-pop”, “K-drama” and “K-beauty” keep rolling off your tongue. The next big thing? K-style hair.

Herworld (Singapore) - - SPECIAL -

When it comes to set­ting trends, the South Kore­ans have the Mi­das touch.

Take, for ex­am­ple, makeup artist-turne­den­trepreneur Park Hye Min, bet­ter known by her In­sta­gram name, Pony (@ponys­makeup). No one would have thought that pas­tel pink hair (usu­ally re­served for wigs, movie char­ac­ters and dolls) could work as an ev­ery­day style. Then she de­buted the colour with a chic choppy bob, made it her sig­na­ture look, and women ev­ery­where started go­ing pink.

The four mem­bers of the cur­rent dar­lings of K-pop, Black­pink, have ev­er­chang­ing hair colours. They also have long, flow­ing hair, with waves other women dream of pos­sess­ing.

Hav­ing the kind of great hair th­ese celebri­ties sport – and hav­ing it ev­ery day – is pos­si­ble. Even if it’s coloured and/or permed.

What’s the se­cret? It’s in your scalp and hair, which must be healthy so that colour stays vi­brant and curls last longer. That’s why daily main­te­nance us­ing qual­ity prod­ucts that suit your hair and scalp is im­por­tant. Any hair­dresser worth his salt knows that. Amos Pro­fes­sional, the No. 1 salon brand in Korea, cer­tainly does.

The brand, re­cently launched in Sin­ga­pore, is housed un­der Korean beauty gi­ant Amorepaci c. That means its prod­uct for­mu­la­tions are backed by the group’s ex­pan­sive re­search team. The in­gre­di­ents in its hair­care prod­ucts are sim­i­lar to those made pop­u­lar by K-beauty – green tea to in­hibit in­flam­ma­tion; an­tiox­i­dantrich olive oil to mois­turise; fer­mented grains en­riched with amino acids and pro­teins to smooth and con­di­tion; and gin­seng to stim­u­late blood cir­cu­la­tion in the scalp.

Tech­nol­ogy aside, the 40-year-old brand has se­ri­ous street cred. It’s sold in more than 56,000 sa­lons in South Korea. Its hair­styl­ists work with celebri­ties like singer BoA and ac­tresses Kim Tae Ri and Suzy Bae. It cre­ates run­way-wor­thy styles at the an­nual Seoul Fash­ion Week.

An­other bonus? The brand says it un­der­stands Asian hair bet­ter, so its prod­ucts, whether for in­sa­lon or at-home use, tend to work bet­ter for us too. Robert Lee, global trainer for Amos Pro­fes­sional, breaks down the best ways to achieve and main­tain the most pop­u­lar K-style hair.

THE ICONIC KOREAN WAVE

“The waves you get from a Korean perm are ver­sa­tile yet re­silient be­cause heat is used to set them. That’s why they look nat­u­ral and smooth, and last longer than curls from cold perms,” says Lee. “The right hair­cut is also im­por­tant. Lay­er­ing the hair en­sures that the curls look bouncy – Asian hair tends to be heav­ier, so this step gives it a softer edge.”

Here are four com­mon K-wave hair­styles and how to main­tain them: • Chic, wavy bob – Skip sil­i­cone-based prod­ucts that weigh hair down; ap­ply a protein-rich mousse or essence on towel-dried hair to tame frizz. • Nat­u­ral, lay­ered waves – Blow-dry hair up­side down un­til it’s 70 per cent dry, di­vide into half, then twist the curls around your ngers as you nish blow-dry­ing. This gives vol­ume and adds de ni­tion to the curls.

• Ro­man­tic waves – Blow-dry at the roots, run a curlen­hanc­ing cream from where the waves start, right to the tips, then air-dry. • Tex­tured waves – Blow-dry hair to 70 per cent dry, ap­ply a light­weight curl­ing essence, then air-dry.

COLOUR US IM­PRESSED

“Asian hair is dark and its tex­ture is heavy – which makes it harder to colour. Choose a colour that matches your skin tone, use a hy­poal­ler­genic sham­poo for a week, and ap­ply a sooth­ing hair pack once a week to com­bat any dam­age caused by the treat­ment,” says Lee.

Amos Pro­fes­sional has al­most 100 shades in its 2018 pro­fes­sional colour­ing chart, so it’s easy to nd a shade you will like. The most pop­u­lar colours this sea­son?

• Pur­ple Rain – a trendy pur­ple with a tinge of brown.

• Pinky Pinky – a fem­i­nine pink brown. • Ash Ef­fect – a bold ash that leans to­wards grey. • Olive Brown – a so­phis­ti­cated green-brown.

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