Getting “Phygital” with Beauty

means physical (see, touch, smell) and digital (tech-enabled), and it’s what’s offered at Nomadx, the multilabel concept store in Plaza Singapura that provides shopper profiling, interactive product walls, and automated store assistance with smart mirrors. These two beauty labels have set up shop there too:

By Peapods

Background: Founded in late 2017 by two expatriate friends from South Korea and Malaysia. Speciality: Natural, eco-conscious skincare and aromatherapy products from Korea. Look out for: Skincare from Spatulaworks ($24That $99), made fresh every month from natural ingredients and free of alcohol, artificial perfume and synthetic preservatives – so it needs to be used up within six months. The products are shipped from South Korea only when an order is placed.

Also try the CF Magic Mask ($1,890 to buy; $399 for monthly rental). Resembling a fencing mask, it emits nearinfrared rays that are supposed to boost blood circulation and skin repair, thereby helping to tackle problems such as acne, scarring, wrinkles, dark spots and dull skin.

Oo La Lab

Background: Local artisan fragrance company established in 2016. Speciality: Niche perfumes that have a local bent. Think fragrances inspired by artists from the Laneway music festival and scents that evoke the tropics and the Orient. Look out for: Its mixology service lets you customise your own fragrance. You can also purchase its Eau de Parfum Oo La Lab Mixology Kit ($188) to experiment with making your own scents at home.