THE BEAUTY ’GRAMMERS WITH A NEW POV

Whether they are passionate about growing together as a beauty community, pushing body inclusivity or engaging in honest conversations, they are making social media woke again.

From promoting inclusivity to giving the lowdown on plastic surgery procedures, they’re the ones to follow.

EMILY LOKE BEAUTY AND LIFESTYLE BLOGGER @PAPER_TIGRESS

Loke, a Singaporean married to an American photographer, started blogging four years ago when she was renovating her Los Angeles home. With only the clothes and cosmetics in her suitcase to kill time with while awaiting workers and materials, she began experimenting. “My husband shot all the different looks I was creating. I ended up with so many photos it seemed silly not to do something with them,” she explains.

As she herself was a photography buff, Instagram naturally became the place for Loke to post pictures of herself and her daily life. “My feed can be all over the place as a result, but I like that it’s a bit of a personal photo album, and I like to think that’s what resonates with my followers too,” she says.

Follow her for: Insta posts about new beauty launches, as well as her beautifully shot travel and lifestyle photos. Her website has detailed product reviews, news and shopping ideas.

She’s transparent about labelling paid posts, press samples and press trips as such. “I don’t want people beating themselves up about not being able to afford the same things. As nice as it would be for the main takeaway from my feed to be creative inspiration or positive vibes, my biggest hope is that my photos don’t contribute to anyone’s insecurities.”

“My biggest hope is that my photos don’t contribute to anyone’s insecurities.”