HWM (Singapore) - - Think -

RIM held an earn­ing’s call in De­cem­ber 2011 and con­firmed that the first wave of Black­Berry 10 smart­phones would ar­rive in the “lat­ter part of cal­en­dar 2012.” Ac­cord­ing to then-co-CEO Lazaridis, the Black­Berry 10 smart­phones re­quired a highly in­te­grated dual-core LTE plat­form, which would not be avail­able un­til mid-2012.

In June 2012, CEO Heins re­vealed dur­ing the com­pany’s fi­nan­cial earn­ings re­port that the launch of Black­Berry 10 was pushed back to Q1 2013. He as­sured in­vestors and cus­tomers that the de­lay was not re­lated to the de­sign or the fea­tures of the soft­ware, and said that the 2012 sched­ule was no longer re­al­is­tic.

The re­peated de­lays in the launch of Black­Berry 10 and its de­vices were un­timely, as Black­Berry’s mar­ket share slid dras­ti­cally dur­ing this pe­riod. Ac­cord­ing to re­search com­pany Gart­ner, Black­Berry’s smart­phone mar­ket share de­clined more than 33% in 2012 alone.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.