FOR­MER CO-CEO'S BID TO RE­PLACE SMS

HWM (Singapore) - - Think -

The Globe and Mail uncovered a pre­vi­ously un­known sec­ond come­back strat­egy, cham­pi­oned by then-co-CEO Jim Balsillie. Balsillie wanted to push car­ri­ers to adopt RIM’s Black­Berry Mes­sen­ger (BBM) in­stant mes­sag­ing ser­vice as a re­place­ment for SMS (Short-text Mes­sag­ing Sys­tem) on any phone, re­gard­less of the plat­form.

It would have en­abled RIM to charge fees for use, but Lazaridis and Heins weren’t keen on the idea. When Heins took over as CEO, he killed the plan. Balsillie re­signed from the board as a re­sult.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.