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Ac­cord­ing to a Garn­ter’s re­port re­leased on March 3, 195 mil­lion tablets were sold in 2013.

For the first time, An­droid topped the list for most pop­u­lar plat­form with an overwhelming 62% of the sales at 121 mil­lion. The for­mer leader, Ap­ple, sold 70 mil­lion iPads for a 36% mar­ket share. Mi­crosoft man­aged to grow its sales three­fold to 4 mil­lion and took 2.1% share of to­tal sales.

Re­search di­rec­tor Roberta Cozz states that tablet ven­dors have to fo­cus be­yond hard­ware and cost to en­sure brand loy­alty and higher mar­gins. Ar­eas to fo­cus on in­clude de­vice ex­pe­ri­ence, mean­ing­ful tech­nol­ogy and ecosys­tem value.

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