TABLET SALES NUMBER IN 2013

According to a Garnter’s report released on March 3, 195 million tablets were sold in 2013.

For the first time, Android topped the list for most popular platform with an overwhelming 62% of the sales at 121 million. The former leader, Apple, sold 70 million iPads for a 36% market share. Microsoft managed to grow its sales threefold to 4 million and took 2.1% share of total sales.

Research director Roberta Cozz states that tablet vendors have to focus beyond hardware and cost to ensure brand loyalty and higher margins. Areas to focus on include device experience, meaningful technology and ecosystem value.