Dream­ing of Cap­tain Kirk

HWM (Singapore) - - Feature -

When Sam­sung launched its Galaxy Gear smart watch last year, it cre­ated an advertisement that fea­tured fa­mous char­ac­ters from pop­u­lar cul­ture that had smart watches - Ge­orge Jet­son from the Jet­sons, Cap­tain Kirk from Star Trek and Michael Knight from Knight Rider amongst many oth­ers. That clip sum­ma­rizes the mis­guided per­cep­tion that many people have about the cur­rent crop of smart watches.

As we have men­tioned, smart watches to­day do lit­tle more than act as a sec­ondary dis­play for your smart­phone or tablet. While that is un­doubt­edly a very use­ful func­tion to some, it is cer­tainly not as “smart” as some of us have been led to be­lieve. While char­ac­ters in the advertisement could com­mu­ni­cate with their watches, none of the smart watches in the mar­ket to­day ac­tu­ally of­fer that kind of func­tion­al­ity. In fact, it could be ar­gued that mul­ti­func­tion watches such as the Ca­sio Protrek are even “smarter” since they have loads of stand­alone func­tions which pro­vides use­ful data such as an al­time­ter, barom­e­ter, com­pass, world-time and more.

How­ever, the po­ten­tial for smart watches with greater stand­alone fea­tures and func­tions is la­tent, and man­u­fac­tur­ers are show­ing signs of ex­ploit­ing it. While the Galaxy Gear se­ries can still be con­sid­ered gim­micky, its a step in the right di­rec­tion. The other hur­dle to over­come is screen size. In an age where smart­phone screens have be­come in­creas­ingly larger due to me­dia con­sump­tion trends, these us­age meth­ods do not re­ally trans­late well to the tiny screens of a smart watch.

”THE GEAR 2 IS DEF­I­NITELY A BET­TER FASH­ION STATE­MENT, BUT STILL LIGHT ON SMARTS.”

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