The Fight for Your Wrist - Fash­ion & Cul­ture Per­spec­tive

HWM (Singapore) - - Feature -

Con­sumers to­day are in­creas­ingly tech savvy and de­sign con­scious. Ap­ple, which has been im­mensely suc­cess­ful in re­cent years, at­tributes their suc­cess to a win­ning com­bi­na­tion of hard­ware, soft­ware and de­sign. In the same vein, and per­haps ar­guably more so con­sid­er­ing that a watch is re­ally more of a fash­ion ac­ces­sory these days, a smart watch with all the right func­tions and ca­pa­bil­i­ties alone is not go­ing to do well if it lacks a com­pelling and at­trac­tive de­sign.

Ad­mit­tedly, de­sign is sub­jec­tive topic, but we think its fair to say that cur­rent smart watch de­signs are still rather unattrac­tive and seems to be more suit­able for men rather than women. The Peb­ble with its poly­car­bon­ate case makes it look a bit like a toy. On the other hand, Sam­sung’s Galaxy Gear, though well-built, is too chunky for most ladies to wear.

On the Sam­sung Galaxy Gear, Om Ma­lik, a part­ner at ven­ture cap­i­tal­ists True Ven­tures and founder of tech web­site Gi­gaOm, said that it was not im­pres­sive enough to re­place his beloved watch. “Nope. It isn’t im­pres­sive enough to re­place my Nomos Orion”, he said. “That Bauhaus dial de­sign has a sense of seren­ity and a bal­ance that is hard to match.”

For­tu­nately, there is progress be­ing made in this area. The new Peb­ble Steel with its steel case and bracelet is more stylish look­ing and in keep­ing with the look that is ex­pected of a high-tech gad­get, whereas Sam­sung’s fol­low up to the Galaxy Gear - the Gear 2 - is slim­mer and less chunky.

How­ever it seems that it is Mo­torola’s ea­gerly an­tic­i­pated Moto 360 smart watch that seems to have hit the nail on the head. Mo­torola de­sign chief Jim Wicks said: “We came to the re­al­iza­tion that if we’re go­ing to do this, we need to re­ally em­brace what this space is all about.” With that, they set back em­u­lat­ing the de­sign cues of the clas­sic dress watch that has adorned the wrists of men and women for decades. Judg­ing from the early pho­tos that we have seen, it seems like the Mo­torola has a win­ner on their hands - in terms of de­sign, at least.


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