Hur­dles to Clear

HWM (Singapore) - - Feature -

As things stand, the con­cept of smart watches hold plenty of prom­ise, but there just isn’t any com­pelling use for them yet. A re­cent study by con­sult­ing firm En­deavor Part­ners shows that as many as a third of Amer­i­cans aban­don their wear­able tech de­vice within six months of pur­chas­ing it. This find­ing cor­rob­o­rates with that of an­other con­sult­ing firm CCS In­sight, which h found that around 40% of own­ers stop wear­ing their wear­able tech de­vice within the same pe­riod.

Most early adopters re­al­ize af­ter a while e that the their smart watches can­not re­place their smart­phones, nor do they of­fer any com­pelling stand­alone func­tion­al­ity. When you look at the his­tory y of smart­phones, it is the most suc­cess­ful con­ver­gence de­vice of our times. It is al­ways by our side and in our hands; it has s ei­ther sig­nif­i­cantly re­duced the im­por­tance ce or made re­dun­dant al­to­gether tra­di­tional stand along de­vices such as dig­i­tal cam­eras, plus por­ta­ble mu­sic and video play­ers.

In­tro­duc­ing smart watches, or any wear­able tech for that mat­ter, can­not sim­ply be a mat­ter of per­func­tory de­sign and en­gi­neer­ing.

Af­ter the first wave of Peb­bles and Galaxy Gears, man­u­fac­tur­ers seem to be get­ting it.

Wear­able tech­nol­ogy has to be sexy, it has to fol­low con­tem­po­raty fash­ion trends s or be bold enough to cre­ate one if people are to wear these de­vices as part of their reg­u­lar wardrobe.

The race is also now on to find that killer er func­tion that de­fines a smart watch and its ts screen size. A “com­pan­ion de­vice” that ba­si­cally tells you to reach for your smart­phone is re­dun­dant.

And then of course, there’s the bat­tery is­sue. The smart­phone mar­ket has been bat­tling this war for years, what more for a wrist watch that’s ex­pected to do so much? h?

With so many play­ers en­ter­ing the smart rt watch mar­ket right now, we do ex­pect progress in the next few years to be brisk. . Smart watches may one day takeover smart­phones and tablets as our most im­por­tant mo­bile gad­get, but to­day, they’re re still within the realm of sci-fi.

”IN­TRO­DUC­ING SMART WATCHES, OR ANY WEAR­ABLE TECH FOR THAT MAT­TER, CAN­NOT SIM­PLY BE A MAT­TER OF PER­FUNC­TORY DE­SIGN AND EN­GI­NEER­ING.”

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