A FRIENDLIER WINDOWS PHONE STORE
Windows Phone 8.1 also brings an overhauled Windows Phone Store. In a nutshell, most of the layout changes are made to improve app discoverability (e.g., quick links to featured, top, and trending apps sections) and to help users make better informed decisions (e.g., the ability to sort reviews, app suggestions based on location). The higher info density also means that it’s quicker to skim through catalogs. Also, you can now allow apps to update automatically. For phones with an SD card, it’s also possible to store full app and game data on it.
The main aim of the redesigned Windows Phone Store is to help you find apps faster.