4K broad­cast­ing has al­ready be­gun

HWM (Singapore) - - Feature -

Of course, all the ad­van­tages in the world would mean noth­ing if there wasn’t con­tent to be­gin with, and this is where we’re start­ing to see rapid change. A “Sara­cens ver­sus Glouces­ter” rugby match was beamed live from the grounds in North West Lon­don to the RAI cen­ter in Am­s­ter­dam last year, where it was watched by IBC del­e­gates as the world’s first live 4K 60p multi- cam­era sports broad­cast.

Last year’s Wim­ble­don tour­na­ment was cov­ered in 4K and trans­mit­ted out to a Sony 4K Ex­pe­ri­ence Cen­ter on the grounds, al­low­ing the pub­lic a chance to ex­pe­ri­ence all the added de­tail and Sony a chance to in­dulge in a bit of “mi­cro­tis­ing”. Mini ad­ver­tise­ments were printed on the fin­ger­nails and shoe laces of some of the fe­male play­ers; de­tails that were only vis­i­ble on screen thanks to the added res­o­lu­tion of 4K.

And let’s not for­get the cur­rently on-go­ing World Cup. Globo Co­mu­ni­ca­cao & Par­tic­i­pa­coes SA, Brazil’s largest broad­caster has in­stalled spe­cial 65-inch screens in Rio de Janerio’s Jarim Botan­ico neigh­bor­hood for live 4K broad­cast of matches, while Ja­pan’s NHK net­work has also an­nounced plans to bring the World Cup to Ja­panese view­ers in 4K. Fi­nally, Sony is work­ing with FIFA to cover three key matches in 4K ( in­clud­ing the fi­nals) to be later com­piled into a fea­ture film.

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