DEAD TREE TECH­NOL­OGY

HWM (Singapore) - - Ed's Note - Zachary Chan EDITOR

Writ­ing for a monthly print mag­a­zine of­ten means hav­ing to deal with lull pe­ri­ods from time to time. And by that, I don’t mean lulls in the amount of work that needs to be done, but in­for­ma­tion lulls be­cause we have to ad­here to very strict dead­lines in or­der for the mag­a­zine to reach store shelves each month. The pro­duc­tion process to cre­ate an is­sue in­volves writ­ers, de­sign­ers, pho­tog­ra­phers, il­lus­tra­tors, print­ing presses, lo­gis­tics and dis­tri­bu­tion. So, while it is now Oc­to­ber and you’ve got your­self the Oc­to­ber is­sue of HWM in your hands, we’ve been work­ing on it since Au­gust.

Be­sides that, there are al­ways things hap­pen­ing right smack in the mid­dle of our process—such as the Ap­ple iPhone 6s an­nounce­ments—that we’ve to de­cide if we can squeeze into the cur­rent is­sue and risk blow­ing our dead­lines or move into the next is­sue and risk the in­for­ma­tion be­ing dated.

This ‘tra­di­tional’ pro­duc­tion process is one of the main rea­sons why print has been on a de­cline. Its suc­ces­sor, the in­ter­net, cuts out all the mid­dle­men to de­liver in­for­ma­tion in­stan­ta­neously to any­one in the world who wants to view it, from any­where in the world it is be­ing pro­duced.

Now, I do not dis­pute this. I agree that mag­a­zines can slow and cum­ber­some. How­ever, that doesn’t mean they no longer have a place. HWM will con­tinue our com­mit­ment to de­liver sto­ries and trends that’ll (hope­fully) make you think, while our sis­ter site at www.hardwarezone.com takes care of the all the juicy news and re­views with the im­me­di­acy you crave. Fi­nally, to bridge both print and online, HWM on mo­bile and tablets lets you read un­en­cum­bered with greater in­ter­ac­tiv­ity, ex­clu­sive dig­i­tal con­tent and di­rect in­ter­net ac­cess too.

While I can’t say we’ve suc­ceeded in per­fect­ing the bal­ance be­tween print and online, we have a bet­ter set of prod­ucts to­day than we’ve ever had be­fore.

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