DEAD TREE TECHNOLOGY
Writing for a monthly print magazine often means having to deal with lull periods from time to time. And by that, I don’t mean lulls in the amount of work that needs to be done, but information lulls because we have to adhere to very strict deadlines in order for the magazine to reach store shelves each month. The production process to create an issue involves writers, designers, photographers, illustrators, printing presses, logistics and distribution. So, while it is now October and you’ve got yourself the October issue of HWM in your hands, we’ve been working on it since August.
Besides that, there are always things happening right smack in the middle of our process—such as the Apple iPhone 6s announcements—that we’ve to decide if we can squeeze into the current issue and risk blowing our deadlines or move into the next issue and risk the information being dated.
This ‘traditional’ production process is one of the main reasons why print has been on a decline. Its successor, the internet, cuts out all the middlemen to deliver information instantaneously to anyone in the world who wants to view it, from anywhere in the world it is being produced.
Now, I do not dispute this. I agree that magazines can slow and cumbersome. However, that doesn’t mean they no longer have a place. HWM will continue our commitment to deliver stories and trends that’ll (hopefully) make you think, while our sister site at www.hardwarezone.com takes care of the all the juicy news and reviews with the immediacy you crave. Finally, to bridge both print and online, HWM on mobile and tablets lets you read unencumbered with greater interactivity, exclusive digital content and direct internet access too.
While I can’t say we’ve succeeded in perfecting the balance between print and online, we have a better set of products today than we’ve ever had before.