Ap­ple make the world go round?

HWM (Singapore) - - Ed's Note - Zachary Chan Ed­i­tor

It sure seems that way doesn’t it? No other brand has that kind of star power to get peo­ple to sit up and take squab­ble. Sam­sung had to lit­er­ally blow up their own phones to see the kind of on­line chat­ter Ap­ple gets dur­ing iPhone launch sea­son. Of course, the dis­cus­sions (to put them lightly) come from both fans and de­trac­tors alike, but still, noth­ing else comes close.

It has got­ten to a point where even the com­pe­ti­tion feels they need to add to the noise. Sam­sung was fa­mous for run­ning ads that throw shade at Ap­ple over ev­ery ma­jor de­vice launch since the iPhone 5, and this year, chip­maker Qual­comm de­cided to join the fray with its list of An­droid rsts.

While Ap­ple seems to have steered clear of this petty trend in the smart­phone wars, I do re­call that they were the ones re­spon­si­ble for the long­est and most mem­o­rable troll cam­paign in tech his­tory. I’m talk­ing about the “Get a Mac” cam­paign that spanned 4 years (from 2006 to 2009), with a to­tal of 66 TV spots that mer­ci­lessly poked fun at Win­dows PCs.

In­ter­est­ingly enough, Justin Long, the ac­tor that fa­mously played the “Mac” in those ads is now shilling An­droid and Win­dows de­vices for Huawei. Yes, I know he’s an ac­tor.

My take on all of this is sim­ple. It doesn’t mat­ter who made it rst, but who made it use­ful. And be­cause of that, ri­valry great for us all and is a beau­ti­ful thing.

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