Apple make the world go round?
It sure seems that way doesn’t it? No other brand has that kind of star power to get people to sit up and take squabble. Samsung had to literally blow up their own phones to see the kind of online chatter Apple gets during iPhone launch season. Of course, the discussions (to put them lightly) come from both fans and detractors alike, but still, nothing else comes close.
It has gotten to a point where even the competition feels they need to add to the noise. Samsung was famous for running ads that throw shade at Apple over every major device launch since the iPhone 5, and this year, chipmaker Qualcomm decided to join the fray with its list of Android rsts.
While Apple seems to have steered clear of this petty trend in the smartphone wars, I do recall that they were the ones responsible for the longest and most memorable troll campaign in tech history. I’m talking about the “Get a Mac” campaign that spanned 4 years (from 2006 to 2009), with a total of 66 TV spots that mercilessly poked fun at Windows PCs.
Interestingly enough, Justin Long, the actor that famously played the “Mac” in those ads is now shilling Android and Windows devices for Huawei. Yes, I know he’s an actor.
My take on all of this is simple. It doesn’t matter who made it rst, but who made it useful. And because of that, rivalry great for us all and is a beautiful thing.