7 WAYS THE CANON DIGIC 7 PRO­CES­SOR MAKES PHO­TOS BET­TER

HWM (Singapore) - - LEARN -

If the im­age sen­sor is the heart of a Canon cam­era, the DIGIC pro­ces­sor is its brain. It crunches vast amounts of data be­fore, dur­ing, and af­ter tak­ing a pho­to­graph. The lat­est ver­sion is the DIGIC 7, and here’s how it helps you get bet­ter pho­to­graphs.

IM­AGE CRED­ITS: As­mady Bin Ah­mad from Malaysia, at the Kairakuen Gar­den in Ibaraki, Japan. All im­ages taken with the Canon EOS M6 (with DIGIC 7) at the Canon Pho­tomarathon Asia Cham­pi­onship.

1. IN­TER­PRETS FOR BEAUTY

What comes out of your im­age sen­sor is pure, raw data — data that you’d hardly want to up­load to Instagram. The DIGIC 7 in­ter­prets the im­age to make it beau­ti­ful, do­ing things like ad­just­ing con­trast, color and cor­rect­ing aber­ra­tions and dis­tor­tion.

2. RE­DUCES IM­AGE NOISE EVEN IN DARK SIT­U­A­TIONS

Dark sit­u­a­tions, like shots at night, re­quire high ISO speeds, and shoot­ing at high ISO is even cleaner with the DIGIC 7 pro­ces­sor. Noise re­duc­tion has been im­proved, and be­cause the DIGIC 7 can process ap­prox­i­mately 14 times more data than the DIGIC 6, it can re­duce im­age noise more pre­cisely, pre­serv­ing im­age de­tails with high clar­ity.

3. RE­DUCES DIFFRACTION PHE­NOM­E­NON EVEN AT SMALL APER­TURES

Shoot­ing at smaller aper­tures helps you re­tain more of the fo­cal plane in fo­cus, which is es­pe­cially im­por­tant when shoot­ing land­scape. How­ever, the smaller the aper­ture, the greater the risk that you’ll see a loss of ne de­tail in the im­age, also known as the diffraction phe­nom­e­non. The DIGIC 7 makes it pos­si­ble to re­duce and cor­rect diffraction phe­nom­e­non, even at small aper­tures, so you’ll re­tain im­age de­tails.

4. PRO­DUCES IM­AGES WITH RICHER CON­TRASTS

The DIGIC 7 has im­proved Auto Light­ing Op­ti­mizer and In­tel­li­gent Con­trast Cor­rec­tion, which keep im­ages look­ing nat­u­ral while achiev­ing con­trast. Con­trast is im­por­tant, as it’s what makes an im­age ‘pop.’ The Auto Light­ing Op­ti­mizer helps to com­pen­sate for bright­ness in­tel­li­gently while main­tain­ing con­trast, which is helpful when pho­tograph­ing scenes with vary­ing bright­ness, like peo­ple in back­lit en­vi­ron­ments.

5. FO­CUSES AND TRACKS SUB­JECTS MORE AC­CU­RATELY

The DIGIC 7 does ad­vanced im­age anal­y­sis us­ing sub­ject in­for­ma­tion, which helps the cam­era and the right sub­ject and track fo­cus. De­tec­tion per­for­mance has been im­proved for dif­fi­cult sub­jects, like sub­jects that blend into the back­ground. The DIGIC 7 makes high-pre­ci­sion track­ing pos­si­ble even when the sub­jects move around, and mis­taken track­ing has been re­duced, such as when a per­son crosses in front of an­other. Bet­ter face track­ing helps to keep your friends and loved ones in fo­cus.

6. SHARPER IM­AGES WITH IM­PROVED IM­AGE STA­BI­LIZA­TION

The DIGIC 7 sig­nif­i­cantly im­proves im­age sta­bi­liza­tion be­cause of its abil­ity to an­a­lyze im­age blur in re­al­time based on im­age in­for­ma­tion. A new al­go­rithm was de­vel­oped that merges an­gu­lar shake in­for­ma­tion from the gyro sen­sor and im­age in­for­ma­tion to bet­ter sta­bi­lize the im­age when shoot­ing, so you have a stronger chance of get­ting a sharp im­age when hand­hold­ing the cam­era.

7. IN­TRO­DUCES NEW SHOOT­ING FEA­TURES LIKE PAN­NING

Be­cause of the DIGIC 7’s ad­vanced fea­tures, like sub­ject track­ing and im­age sta­bi­liza­tion, it en­ables new fea­tures like pan­ning, which cap­tures fast sub­jects in sharp fo­cus while the back­ground is blurred, cre­at­ing mo­tion in a still im­age.

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