This is how LG’s α9 processor is evolving OLED TVs in 2018

LG, the world’s best-selling OLED TV brand*, has released its 2018 OLED TVs. The LG OLED TVs have already achieved industry recognition, taking home four CES 2018 Innovation Awards for video display, digital imaging and embedded technologies.

The most powerful processor in an LG TV

The α9 (Alpha9) Intelligent Processor is the most powerful processor that LG has developed to date; 50% faster than the processor in LG’s 2017 OLED TVs. The α9 Intelligent Processor optimizes its processor speed and graphics to enable next-generation technologies for the best visuals ever seen on an LG OLED.

Quad-step noise reduction dramatically reduces gradient noise. Compared to conventional dual-step noise reduction, the α9 Intelligent Processor produces sharper visuals with smoother graduations.

The α9 Intelligent Processor also delivers more lifelike colors, with advanced color mapping and a palette that’s 7.3 times richer than before. The α9 Intelligent Processor can analyze images and detect objects on the screen with greater precision. This lets it create richer textures with cleaner edges.

Perfect blacks for stunning contrast

LG OLED TVs are capable of innite contrast, with true blacks that make visuals pop off the screen. Pixel dimming, a display technology available only on OLED TVs, is what makes that possible. 8 million self-lighting pixels control light independently, producing deep blacks and stunning contrasts. OLED black levels are 200 times deeper than LCD/ LED TVs, according to an internal LG test result.

The next frontier of home entertainment

LG’s 2018 OLED TVs are ready for HDR and HFR, the next frontiers in visual quality. LG’s Cinema HDR supports most HDR (High Dynamic Range) formats, including Dolby Vision and Advanced HDR by Technicolor, as well as HDR10 Pro and HLG Pro. HDR overcomes the limitations of conventional displays, and reveal details previously hidden for a life-like viewing experience. HDR 10 Pro for 2018 OLED TVs are also updated with dynamic metadata that further enhances the viewing experience.

Enjoy powerful, moving audio with Dolby Atmos Cinematic sound on the LG OLED TVs. Dolby Atmos is a surround sound technology that creates an ‘all-around’ soundstage, immersing you in three-dimensional audio.

An intelligent assistant in every OLED TV

LG’s 2018 OLED TVs introduce AI ThinQ operating on LG’s webOS smart platform. AI ThinQ is an intelligent digital assistant that lets you intuitively control the TV simply by speaking to the LG Magic Remote. Change the volume, the channel, the input source, or ask AI ThinQ for information like the weather. You can also search for content you want to watch, which works with apps like Netix as well.

Look forward to rmware upgrades in the second half of 2018, which lets you perform searches like the time difference between countries and video recommendations from apps like Netix and YouTube.

The best features in every OLED TV

All of LG’s best features come in every 2018 OLED TV. The α9 intelligent processor, Cinema HDR, AI ThinQ, and more, are found in the W8 to the E8 and the C8. Enjoy image quality with the next-generation of display technologies in LG’s OLED TVs now.