ICON (Singapore)

SEASON OF CHANGE

- CHRIS CHONG CEO

Shopping may be at the top of your agenda when visiting a mall, but it takes more than the goods to complete your retail experience. With that in mind, ION Orchard embraces change this Spring/Summer.

What’s new at the mall? Store expansions, refreshed store concepts, and a slew of brands – both new and familiar standalone names – setting up flagship stores means that shoppers will be treated to a refreshing experience here at ION Orchard.

For instance, you can look forward to VIP treatment at Dior’s newly reopened duplex (pages 6 and 7). And with Patek Philippe debuting its largest South-east Asia flagship store – its second largest in the continent – connoisseu­rs can look forward to a wide range of timeless and limited edition pieces.

Taking elegance to a new high are luxury brands such as Van Cleef & Arpels, Tiffany & Co., Cartier and Harry Winston. Tiffany & Co. introduces a dash of its signature Tiffany blue via its first Singapore store with a duplex street frontage on Orchard Road, while Van Cleef & Arpels’ largest boutique in the city features a bridal bar.

Adding to the list of retail firsts is the LANEIGE flagship boutique. The world debut of the brand’s new store identity “Water meets Light” sees exclusive products and exciting services offered in-store (pages 38 and 39).

In celebratio­n of the mall refresh, we have also lined up art shows and entertainm­ent events. If all that shopping and excitement are working up an appetite, savour gastronomi­c offerings from Crave Nasi Lemak, Hong Kong Wonton Noodle, or Teppei Syokudo, to name just a few new dining options.

The ION Orchard FLAIR magazine has also been given a new lease of life with a new masthead and typeface, plus content that is more bite-sized – perfect for our busy shoppers and tourists. In this issue, tune in to the Spring/Summer trends brought to you from the runways of the world’s fashion capitals, the world of horology from the Salon Internatio­nal de la Haute Horlogerie Geneve (SIHH), fine jewellery and much more.

Celebrate this season at ION Orchard!

 ??  ??
 ??  ??

Newspapers in Chinese (Simplified)

Newspapers from Singapore