NOW TRENDING
Gearing Up for Baselworld 2018
Every year in early spring, the small town of Basel, Switzerland, comes to life with hundreds of thousands of watch aficionados, trendsetters, innovators, and industry players. Baselworld needs no introduction, being widely known as “an institution, not just a show”. With the event serving as a stage for the revelation of new novelties and major brand developments, it has become seen as a barometer for the industry, reflecting watchmakers’ innovativeness and openness to new styles, as well as the market’s appetite.
After celebrating its 100th anniversary in 2017, Baselworld will return from the 22nd to 27th of March 2018 (Thursday to Tuesday). The most recent edition hosted 1,300 exhibitors and more than 106,000 buyers from over 100 countries. Commenting on the outcome of the 2017 show, Sylvia Ritter, managing director of Baselworld, acknowledged that the industry is going through tough times. In response to market challenges and exhibitors’ needs, the show has thus been shortened by two days, with prices adjusted accordingly.
Ritter emphasised, though, that the show will remain true to its strategy of promoting quality work and leveraging diversity. Francois Thiébaud, president of the Swiss Exhibitors’ Committee, added: “Although it has been a challenging year, Baselworld 2017 dispelled any concerns about the market as the event has fuelled a renewed spirit of creativity and innovation. The show confirmed that the innovation and passion that epitomise our industry continue to hold centre stage.”
Several exhibitors echoed the sentiment, with Thierry Stern, president of Patek Philippe, reporting a positive general reception of the brand’s novelties. Karl-Friedrich Scheufele, co-president of Chopard, added that “the overall mood was positive and the level of business conducted satisfactory”.
Even as exhibitor numbers have declined as more companies focus on regional shows, Baselworld continues to be a pivotal moment for the industry. The industry’s growth, challenges, and resilience are also reflected in the show, which began in 1917 as a small event with just 29 brands. If Baselworld’s history is any indication, watchmakers will continue to adapt to the times, and the industry will emerge even more passionate and innovative.