TALKING HEADS

Idea spinners that everyone is talking about

I’ve been travelling around Asia Pacific and Japan to meet with businesses across various sectors. My role includes helping them identify their data challenges and with Kinetica’s instant insight engine, we can then crunch those data to retrieve actionable insights in real-time.

Look around you – people are shopping online, watching videos on Youtube or even booking a ride online. With the growing Internet- and mobile-savvy population in the region, consumers are exchanging more data online. What this means for businesses is that data has not only become more unpredictable, but processing these data has also become more complex. This is what we call the ‘Extreme Data Economy’.

The ‘next big thing’ Kinetica is working on is helping some of the most prominent brands in Southeast Asia to make sense of these data. These include one of the largest telco in the region and Lippo Group, an Indonesian conglomerate. As we help them run customer sentiment analysis, for example, businesses are in turn empowered to create personalized campaigns for their target audience.

Being part of a company that continuously spearheads change drives me to also constantly challenge myself on how I can better generate awareness around the Extreme Data Economy.

Mr. Joseph Lee, Vice President, Asia Pacific Japan, Kinetica