A SIMPLE AND EFFECTIVE SOLUTION
Endowus aims to remedy what it views as poor investing experience in Singapore
As Singapore’s first and only digital advisor for the Central Provident Fund (CPF), Supplementary Retirement Scheme (SRS), and cash, Endowus seamlessly allows investors to invest all three major sources of savings. The FinTech company aims to fix what is calls “the most broken experience of investing”: lack of good advice and access to good investment products, as well as exorbitant fees that eat away returns and lead to poor outcomes, according to Mr. Samuel Rhee, founding partner, Chairman, and Chief Investment Officer (CIO).
Mr. Rhee is responsible for the company’s asset allocation and investment selection. He also heads the Endowus Investment Committee, and is responsible for the development and implementation of the company’s investment strategy and portfolios.
“We aim to provide institutional-level investing experience with personalized advice and lowest fees on a hassle-free, end-to-end digital investment platform,” Mr. Rhee says. “Endowus is the most cutting edge WealthTech company in Asia, which you can use for personalized investment across CPF and other savings for all investor types.”
He adds that Endowus gives retail and accredited investors exclusive access to institutional share-class funds and best-in-class funds to build global portfolios at the lowest cost achievable, innovating the way to a better investment experience.
Risk-Appropriate, Diversified
“As a fiduciary, we don’t take commissions or kickbacks from financial companies. Endowus is only paid by clients, so we are totally aligned to our clients’ objectives and have their interests at heart,” Mr. Rhee highlights. “Through our risk-appropriate and diversified portfolios of global fixed income and equities, we can cater to many different kinds of investors, their needs and goals.”
Recently, Endowus announced new advised portfolios, which provides clients withaccesstofundsmanagedbyVanguard,Dimensional,andPIMCO
— three of the largest fund managers in the world. “This will improve the efficiency of the portfolio and risk-adjusted returns and make globally diversified low-cost core portfolios available to all investor types in Singapore.
For Cash investors, Endowus provides 0 per cent sales charge, 100 per cent of trailer fees rebated back to investors, and an all-in flat access fee of 0.25 per cent (from $5million & up) to 0.6 per cent (below $200,000) per annum.
For CPF & SRS investors, it offers the lowest cost and highest quality globally diversified portfolios, according to Mr. Rhee, charging only a 0.4 per cent access fee per annum at a 0 per cent sales charge. All services have a $10,000 minimum investment, he assures.
A Long Term View
“In terms of the kinds of investors who would benefit most from our platform, we would say those who have a long term view to build wealth properly, and take a more passive investment approach,” says Mr. Rhee. “All we need is some basic information, the investment amount, and the risk appetite, and we’ll take care of the rest.
“Whether you have $10,000 at DBS or $10 million at UBS, it doesn’t matter as we exist to remedy the poor experience of investing in Singapore. In particular, we feel that the mass affluent and wealthy high net worth clients have real frustration and need for this service.”
Endowus was set up to empower everyone to take control of their financial future, Mr. Rhee explains, and they want to bring a new and better way of growing wealth to all investors in Singapore.
“We don’t necessarily have one ‘ideal’ type of investor, as saving and investing for the future, and securing your financial future for you and your loved ones, should be the aim of everybody. Endowus was founded for all Singaporean investors who want to secure their financial freedom; investors just need a minimum of SGD$10,000 before they can start growing their wealth.”
Read the full article on portfoliomagsg.com.