JOHN F KENNEDY

John F Kennedy, the Ivy prep aesthetic was just a conservative wardrobe worn by a wealthy but tiny subculture of the American East Coast. In his less than three years in the White House, however, JFK managed to propel seersucker suits, repp ties and madras trousers into the international spotlight, prompting generations of men to ditch their fine Italian tailoring in favour of more casual stateside styles. Whether navigating the Cuban Missile Crisis in a Brooks Brothers jacket or yachting off Nantucket Bay in a J Press Shetland sweater, the 35th president of the US never once looked anything but at home.